The end is near. According to CBC pop culture specialist Jian Ghomeshi, says the end of Traditional Media is here. The end of radio, TV and print are discussed in his documentary The End. Ghomeshi explores the way new technologies are starting to replace old ones. Although the radio is still here, still alive and pretty strong, it's similar technologies like it that are threatening the death of traditional radio. Satellite and digital radio, for example, are coming in and have a higher audience. There are no commercials to listen to, so anything you want goes. Also, the invention of MP3s and MP3 automobile hookups is threatening radio. We can download the songs we like and don't have to wait through commercials and listen to songs that we don't really care about. TV although you may not know it, is also being threatened by new media. The internet has become a popular place to watch shows that you've missed or just want to watch before everyone else. The internet with sites like Youtube and Surf the Channel, have made it hard for TV companies to compete with the on demand request of consumers today. Everything is high speed and instant. Companies have now started to use the internet to their advantage. They are posting shows online, so they can attract consumers to their website and make them aware of their company. Everything now a days is going online, even news papers. One of the oldest newspaper companies in the USA, has gone completely online this year. There is no need for print, if we can get it all on the internet, and it's up to date. We live in a society where speed is a necessity. We must be up to date and we must know everything. The end is near for traditional media, only time will tell when new technologies will be recognized as traditional.
