E-Commerce businesses are on the rise globally and Payment gateways have been enabling their financial discipline.

Several brands and startups alike are building their businesses online and accepting orders with money paid on a variety of payment gateways. However, the question on everybody’s mind is “Which is the best payment gateway?”

I get several calls a day from eCommerce managers and entrepreneurs looking for the best payment gateway for their small businesses or large enterprises.

In fact I wrote the first version of this article on BrandLoom more than a year back. And now I think it is time to upgrade the material.

The Best Payment Gateway

Well, there is no one line answer to the question – “which is the best payment gateway?”

The best payment gateway depends on  your business needs.

However, I guess there is one simple rule on this.

Don’t go with the first payment gateway you come across. Instead, take your time, and pay careful attention. Also there is no single best payment option for everyone and all transactions.

That’s it!

Well. Wait a second. One more thing.

Best payment gateway is also the one, which convinces your customer to trust you with their money.

As an entrepreneur or an eCommerce manager you must be thinking:

•  I just want to know how do I receive money from my customers.
• There are so many payment gateways to choose from, how do I choose best payment gateway for my business?
• I am a small business, and nobody knows me, how do I build trust with my customer.
• I want to accept money from international customers in their currency.
• How do I make sure that the payment process is seamless?
• I do not want payment process to take too long.
• I am not sure what kind of information payment gateways need today. Do I have necessary documentation for the same?

As a startup or new business, you would like to ensure a conversion; once a customer likes your Brand Story. You need a Payment Gateway, which is not only safe and quick but also provides multiple payment options.

My attempt will be to help you choose the best payment gateway for your business.

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What is a Payment Gateway?

Payment Gateway is an eCommerce application that processes payments on a website, or an App or over any other digital channel through credit card or debit card or online bank account.

Payment Gateway service automates the payment transaction between the shopper (buyer) and merchant (seller). It is a third-party service that is a system of computer processes (that process, verify, and accept or decline credit card transactions) on behalf of the merchant through secure Internet connections.

The payment gateway infrastructure allows a merchant (seller) to accept credit, debit card and another form of electronic payments.

Several independent service providers provide Payment Gateway services. It facilitates the transfer of information between a payment portal (such as a website, mobile phone or interactive voice response service) and the Front End Processor or a bank.

How Payment Gateway works

Like I shared before that I get several calls on a daily basis and most of the callers are not clear on how a Payment gateway works. They often confuse payment gateways with their bank account or POS terminals or several other things.

They often enquire why they need it and why can’t a consumer directly transfer money to their account.

Sometimes they confuse payment gateway with the eCommerce shopping cart or the merchant accounts they have on marketplaces such as Amazon or eBay.

Therefore, let us first understand the difference below:

Payment Gateway vs. POS terminal

In a nutshell, a payment gateway is designed for eCommerce merchants, and the transaction takes place online on a website or an App or over VOIP. ‘

Whereas POS (point-of-sale) terminals are used by an offline or brick-and-mortar business to accept payment from a customer.

Payment gateway vs. shopping cart

In an eCommerce transaction Payment gateways and shopping carts have a complementary role to play. However, both are not the same.

Shopping cart application allows a customer to choose a product and calculate the total cost inclusive of all applicable taxes. This allows a client to review her selection before she decides to pay through a payment gateway.

What it means is that shopping cart is essentially a virtual bag on an eCommerce site and payment gateway allows a customer to make the payment.

Payment gateway vs. Merchant account

A merchant account on Amazon or eBay is like a food outlet in a large food court with centralised payment facility. Therefore, on a merchant account, you do not handle or process money directly.

However, you might be responsible for handing over or shipping the product to a customer. The payment gateway on marketplaces such as Amazon or eBay is managed directly by marketplaces.

However, in the case of an eCommerce site with payment gateway, a merchant would be directly managing customers payment.

Finally how Payment Gateway works?

Below is the detailed description of how a payment gateway works.

• eCommerce customer chooses the product or service she wishes to buy.
• She fills out the credit card of debit card information on the eCommerce store on the payment information page before checkout.
• The payment gateway on the eCommerce store collects the payment information, encrypts it and sends it securely to card issuing network (Visa or Mastercard or Amex or Discover card) for authorisation.
• The card issuing network sends the request to the card issuing bank.
• The card issuer approves or declines the transaction and sends its response, through Visa or MasterCard, to the payment gateway.

• The payment gateway informs the merchant who completes the transaction accordingly.
• In the case of an approved transaction, the card issuer debits the cardholder’s account and transfers the money to payment gateway through processing network.
• The payment gateway credits the connected merchant bank accounts with the received payment.
• The card issuing bank posts the transaction to the cardholder’s account and requests payment in the monthly billing cycle.

10 Tips to Choose Best Payment Gateway

It could be quite difficult to choose a Payment Gateway most appropriate for your business.

Do not choose the one you come across for the first time, you must invest time to choose the one which suits your requirement.

If you go ahead with popular ones such as PayU Money, PayPal or Skrill, you will find their transaction charges to be very high. However, if you choose smaller ones such as Citrus, they have great features and low transaction fees.

However, your choice of payment gateway can not be taken just on the basis of cost. Choose what suits your business objectives with the following 10 Tips to Choose Best Payment Gateway in India:

1. Choose which type of Payment Gateway you need

Whatever may be your idea or business and your website or mobile app, its success regarding business depends on the ease of transaction experienced by a customer.

This is where payment gateways have a significant role to play. If you consumer trusts your store and finds ordering hassle-free the sale will go through.

The type of payment gateway you choose can have a bearing on the above.

Therefore, this is the first question you must answer before you decide “the best payment gateway” for your business.

Payment Gateways are primarily of two types:

• Hosted Payment Gateway
• Integrated Payment Gateway

1.1 Hosted Payment Gateways

Hosted payment gateways are hosted away from your website, however as a consumer very well knows these payment gateways, it may add a seal of authenticity to your site.

One of the best examples of Hosted Payment gateway globally is Paypal, WorldPay, Nochex, PayTM, PayUMoney and PayUBiz.

If you use hosted payment gateway for a transaction, it will redirect your customers to their processing platform for the transaction for some time. Once the transaction is complete your consumer is redirected back to your website or app.

1.1.1 Benefits of Hosted Payment Gateways are:

• Hosted Payments are easy to setup.
• Payment Gateway is responsible for compliance with Data Privacy Laws as the transaction happens on their platform.
• Hosted Payment Gateways may add a seal of faith as sometimes they also run buyer protection programs.
• Hosted Payment Gateways advertise globally to build their brand and thus have a high recall among consumers, which could be helpful for a new brand or a startup.

1.1.2 Challenges with Hosted Payment Gateways are:

• Redirection from a merchant site to a third party website may create doubts in the minds of consumer who is not aware of these payment gateways.
• Redirection adds an extra layer of a transaction and could reduce your conversion rates.

1.2 Integrated Payment Gateway

As the name suggests, integrated payment gateways are integrated within your website itself.

What it means is that the transaction happens over your eCommerce platform instead of the payment gateway provider. Integrated Payment Gateways enable purchase on your eCommerce website via the API or a plugin build with the API.

While making the payments, a customer is directed to the payment page and not out of your website.

One of the best examples of Integrated Payment gateway globally is CCAvenue, Atom.

1.2.1 Benefits of Integrated Payment Gateways are:

• Customer transact on merchants (sellers) website, and it is quicker
• Smooth and seamless experience.

1.2.2 Challenges of Integrated Payment Gateways are

• Not easy to setup, you need to have technical expertise to integrate the Payment Gateway
• Merchant is responsible for compliance with law
• It is time-consuming as merchant needs to obtain a merchant account

2. Choose between Setup Fee or Transaction Charges:

Most of the payment gateway charge as below:

• An initital fixed setup fee (anything between US$ 20 to US$ 100)
• Annual usage or account maintainence charges (anything between US$ 20 to US$ 100)
• Transaction charges on every successful transaction (anything between 0.75% to 5% of the transaction value)

For a startup testing out waters, ever penny matters.

Therefore, if you are a startup you would not like to pay an initial fixed fee and annual maintainence charges. In such a situation it would be better to pay higher transaction fees and choose a payment gateway which does not charge or give waiver of the initial setup fee and annual maintainence fees.

However, if are an established business with significant traction for your business you may pay the fixed charges and maintainence fee and ensure that your transaction charges are low (in the range of 0.75% to 2%) with assumption that you will build traffic quickly.

3. Do you need Automatic Billing Support:

Most of the ecommerce businesses (such as Amazon, eBay, Baidu, Flipkart) sell ondemand products and services. Such buesinesses just need a payment gateway for a transaction on the click of a customer button.

However, there are businesses which sell products and services on the basis of periodic subscription. Therefore, if the product or service you are selling needs subscription, you need to choose payment gateway which allows automatic payment of recurring plans. Payment Gateways such as PayPal offers such support.

4. Review the Purchasing Funnel:

Consumer experience and ease of transaction are supreme for the success of an eCommerce site. Your consumer should be able to pay for your services in 2 or 3 clicks on your site or app.

Therefore, you must consider the number of steps required to get to the payment confirmation page, if there are too many steps, consumer may drop off. In such a scenario going for an integrated paymnet gateway will be preferable over hosted payment gateway.

Ask yourself if you are asking for too much info., are you just a via-media to build payments gateways business (as some of them such as PayU Money ask consumers to create an account with them).

If you are asking for too much information, its a recipe for disaster.

Review the purchasing funnel on Payment Gateways website or ask them to show you the demo. This is a good way to get an idea of how the process will actually function on your store.

Please note that you do not have much liberty with Hosted Payment Gateways, however Integrated Payment Gateways offer you more flexibility.

On Integrated Payment Gateway you can opt for a one-page checkout, multi-page checkout, style form fields as you prefer. With the usage of Analytics data you can eliminate the barriers to conversion.

5. Ensure that you can integrate your CMS with your chosen Payment Gateway

Your website or mobile app is a huge investment in terms of cost and time. If you are reading this article, I am quite sure that it is almost ready.

I must say you are late to choose a good payment gateway.

Nevertheless, better late than never.

Not all payment gateways provide plugins for CMS available in the market today. It does not matter if you are a large corporate as you will have budgets to spend on integration.

However, if you are a startup with almost ready site and limited funds, you will have a limited choice in terms of payment gateways. Now, you will have to settle for a payment gateway which povides plugin for an easy integration.

I know, I know, you might say that your technical team will develop a customised solution, but remember it is an investmnet of time and resources. It is better to deploy these resources on customer acquisition and business development.

6. Reputation above payment gateways cost

If you are a new business, you may like to use the payment gateways reputation as a seal of trust on your website. After all, a familiar name on an unfamiliar website adds a bit of confidence in consumers mind.

Some payment gateways also provide consumer protection facilities to protect them from fradulent eCommerce merchants. Using any such payment gateways mostly tells a custmer that you value your customers and guarantee delivery of service or product.

Some of these payment gateways might be expensive. However, the cost might pay for itself with increased conversion rates on your website.

7. Customer support

Well, this one is a no-brainer.

In the age of internet, you will still come across businesses, which do not value their relationship with a consumer.

Just call up the customer support numbers of a payment gateway and follow the steps below.

• If they pick up your call, proceed further otherwise just run away from them.
  • If they ask you to leave your number so that they can call up. Not a right choice, you would not like to be at their mercy. Choose another payment gateway.
• Great, so they picked up your phone. Now, if the customer support answers all your questions, proceed further otherwise just dump them.
• Fantastic so you got your answers. Now, if they provide you easy to understand cost structure, move further otherwise they are not worth your money.
• If they confirm that they have a official plugin for your CMS. Well you know you have hit the jackpot.
  • Otherwise now you know that you have lost a partner in success and you have to look for another one now.

8. Currency Support

Do you serve overseas customers. If yes, you must choose a payment gateway which support payment in international currency through a foreign debit or credit card.

9. Affiliation with Payment processing networks

Traditional payment processing systems globally are Visa, Mastercard, American Express and Discover cards. However, not all payment gateways support all of these networks.

Therefore you need to be carefull that your payment gateway support all these processign networks.

10. Settlement Cycle

Generally payment settlement cycle is T+2 Days. Ask your chosen payment gateway about their cash settlement period. The shorter the better. Why would you allow them to sit with your money for even a minute.

However, in reality the payment settlement cycle is anything between 2 days to 7 days. Some payment gateway release payment on the basis of proof that you have delivered the goods or service.

How to Choose Best Payment Gateway for Small Business

You are not married to a Payment Gateway.

Start with whatever payment gateway make sense to you. In the beginning what is most important is that you receive payment from your customer.

Keep on improvising.

It is easy to move from one payment gateway to another (unless you have paid hefty setup fee).

If possible, keep Multiple Payment gateways on your website. Allow customer to choose how she wishes to pay. If you are a new business, it make sense to have multiple payment options as it may create faith in your new customer.

Consider cash on delivery (COD) as an added option.

Cash on Delivery or CoD is a very popular payment method in India. You can not ignore if you want to build your consumer franchise. User will start paying once they have couple of transactions with you. CoD is a must for eCommerce success in India.

RELATED ARTICLE : Managing Recurring Subscription Payments for an e Commerce Business

Top 10 Best Payment Gateways in India (randomly placed):

I am sharing my chosen top 10 payment gateways in India on the basis of the 10 tips I have shared above.

By no means I am saying that this is an exhaustive list. However, I am sure that after my analysis of the top 1o best payment gateways below you will certainly be able to evaluate any other payment gateway.

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1. InstaMojo Payment Gateway:

Instamojo is a digital payment gateway coupled with an eCommerce platform (if you need one). It allows you to collect payment on your site or app through credit cards, debit cards, wallets or UPI to sell anything and everything in India.

At the same time if you have a digital product such an eBook or a music album or images you can use its digital payments platform sell, deliver your offerings. To do so you just need to create an account on their portal and you can start selling in minutes.

• Type of Payment Gateway: Integrated Payment gateway
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of Instamojo Payment gateway

  • Initial Setup Fees: ZERO, yes ZERO
  • Annual Maintainance Charges: ZERO
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Credit & Debit cards on Visa, Mastercard, Maestro RuPay: Flat fee @ 2% + Rs 3 per transaction
    • Wallets: Freecharge, Mobikwik, OlaMoney, Jiomoney: Flat fee @ 2% + Rs 3 per transaction
    • UPI: Flat fee @ 2% + Rs 3 per transaction
    • International Credit Cards on Visa, Mastercard and American Express: Flat fee @ 5% + Rs 3 per transaction
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported by Visa, Mastercard and American Express on special request.
  • If you have limited number of customer you may choose them. However if you have large number of clients you will be better off using Paypal or Strip.
• Multi-Currency Support: Not supported. Instamojo support only INR. As they support international Credit cards (after your request for it is approved) you can receive money from international customers. These clients will see prices in INR only.
• Withdrawal Fees: Zero
• Settlement days: 3 days in your connected Bank account.
• Customer Support: Their IVR system says that they are closed over weekends. However, on weekdays, our call went unanswered.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: You can start receiving payment after simple signup with your email.
• Supported eCommerce CMS System: All the main ones such as Magento, Prestashop, Opencart, WordPress, CScart, Drupal, WHMCSMeteor JS etc.
• Mobile App Integration: Available for both Android and iOS.
• InstaMojo Payment Gateway Contact Details: Call on (+91)8880110011

Instamojo is one of the best payment gateway in India for small business.

2. CCAvenue Payment Gateway:

CCAvenue is probably the largest payment gateway in India. Its claim to fame is its real time, multi-currency, multiple payment support solution, something which is unparalleled in the country.

It offers integrated payment gateway helping you provide a seamless experience to your customer. It provides integrated transaction-processing, advance shopping cart, auction payment collection facility, fraud control, financial reporting and order tracking.

• Type of Payment Gateway: Integrated Payment gateway
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of CCAvenue

  • Initial Setup Fees: ZERO, yes ZERO
  • Annual maintainence Charges: Rs 1200
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Credit & Debit cards on Visa, Mastercard, Maestro RuPay: Flat fee @ 2%
    • Wallets: Freecharge, Mobikwik, OlaMoney, Jiomoney, Paytm, PayZapp, Jana Cash, SBI Buddy, The Mobile Wallet: Flat fee @ 2%
    • IMPS & UPI: Flat fee @ 2%
    • International Credit Cards on Visa, Mastercard, American Express, JCB and Diners Club: Flat fee @ 3%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported on CCAvenues. Your eCommerce store can represent your product pricing in any number of currencies. Your customers can check-out on the CCAvenue payment option page using their desired currency with Multi-Currency payment Gateway that supports 27 foreign currencies.

• Multi-Currency Suppor on CCAvenue payment gateway:

  • CCAvenue enables you to collect payments in 27 major foreign currencies and allow your customer to pay in the currency they know best. The currencies supported by AAAvenue are:
    • Indian Rupee
    • Singapore Dollar
    • Pound Sterling
    • American Dollar
    • Omani Rial
    • Bahraini Dinar
    • UAE Dirham
    • Euro
    • Canadian Dollar
    • Swiss Franc
    • Baht
    • Sri Lankan Rupee
    • Malaysian Ringgit
    • Qatari Riyal
    • Hong Kong Dollar
    • Kuwaiti Dinar
    • Bangladesh Taka
    • New Zealand Dollar
    • Australian Dollar
    • Nepalese Rupee
    • Chinese Yuan Renminbi
    • Japanese Yen
    • Kenyan Shilling
    • Mauritius Rupee
    • Philippine Peso
    • Saudi Riyal
    • South African Rand
• Multi-currency transaction charges: 4.99% per transaction
  
• Withdrawal Fees: Zero. Domestic Friday and International Tuesday
• Settlement days: CCAvenue settles payments on a weekly basis for all amounts over & above of Rs. 1000, which is the minimum amount required to be kept.
• Customer Support: Their website claims 24x7x365 days of Voice, Chat and emails support. However, their chat was off on the weekend. IVR system says that they are closed over weekends. However, their sales and the techncial team responds very well and also coordinates well internally.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: Though CCAvenue claims on their website that account gets activated within 1 hour of your registration, in practice, it will take anything between 3 to 6 days. CCAvenue will approve your site and will ask for physical copies of documents before you start transacting through their payment gateway.
• Supported eCommerce CMS System: CCAvenue has developed API for most of the shopping carts such as Buildabazaar, Cubecart, Drupal, Interspire, Joomla, Magento, Magento Go, Martjack, Moodle, NopCommerce, Opencart, OsCommerce, PrestaShop, VirtueMart, WHMCS, WordPress, ZenCart.
• Mobile App Integration: Available for both Android, iOS and Windows.
• CCAvenue Contact Details: Call on +91 22 67425555 / 26000816 / 32913622 / 66920419

CCAvenue is the most versatile payment gateway. So if you have several international customers and a large number of transaction you can depend on CCAvenue.

3. HDFC Payment Gateway:

HDFC is one of the largest banks in India. Its payment gateway is used by several large organisations such as VSNL, Sify, IRCTC, etc. If you want to use HDFC payment gateway on your website or mobile app, you will be using their EPI payment gateway service.

HDFC EPI or External Payment Interface payment gateway is used primarily for large portals who have a large number of transactions. Some of the main advantages of HDFC payment gateway are: As a merchant using HDFC payment gateway you will get

1. Instant settlement.
2. 100% chargeback facility
3. Facility to accept payment in 15 international currencies.
4. Easy Integration with existing applications and support for various shopping cart applications.

• Type of Payment Gateway: Hosted Payment gateway
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of HDFC payment gateway:

  • Not available on their portal unless you connect with them. This is something I did not like as this is a lack of transparency.
    
  • Initial Setup Fees: Rs 20000
  • Annual maintenance Charges: Rs 10000
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Credit & Debit cards on Visa, Mastercard, Maestro RuPay: Flat fee @ 3.5% to 6%
    • Wallets:  PayZapp: Flat fee @ 3.5% to 6%
    • IMPS & UPI: Zero
    • International Credit Cards on Visa, Mastercard: Flat fee @3.5% to 6%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported. Your eCommerce store can represent your product pricing in any number of currencies. Your customers can check-out on the HDFC payment gateway using their desired currency with Multi-Currency payment Gateway that supports 16 foreign currencies.
• Multi-Currency Support: HDFC payment gateway enables you to collect payments in 16 major foreign currencies and allow your customer to pay in the currency they know best.
• Multi-currency transaction charges: 4.99% per transaction
  
• Withdrawal Fees: Zero.
• Settlement days: Instant settlement.
• Customer Support: Their sales and the technical team responds very well and also coordinates well internally.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: Though HDFC bank boasts of a good payment gateway. It could take quite long to start using it for payment on your portal. Before the bank authorises usage of its payment gateway, it conducts an audit of the portals Business Model, its database & security management practices. If the bank is satisfied with all the details after audit, you might be issued the payment gateway credentials.
• Supported eCommerce CMS System: HDFC payment gateway can be integrated with Drupal, Magento, Magento Go, Opencart, CScart, PrestaShop, WordPress.
• Mobile App Integration: Available for both Android, iOS and Windows.
• HDFC Payment Gateway Contact Details: To connect with their team send an email to [email protected]

HDFC Payment Gateway is not for small businesses in India. However, if you are a large company with a large number of transaction, you would like to take advantage of their instant settlement facility. At the same time if you have several international customers and a large number of transaction you can depend on HDFC Payment Gateway.

4. EBS Payment Gateway:

EBS payment gateway from E-Billing Solutions Pvt. Ltd enables eCommerce stores to collect payment from the end customers through net banking, credit and debit cards.

As a payment gateway provider, EBS payment gateway allows an eCommerce store to use payment collection facility offered by various banks, cash cards and many other payment processors onto a single platform with minimum technical integration requirement with eCommerce stores.

EBS is the first Indian merchant account provider to achieve the PCI DSS 3.0 standards of compliance. It is also certified by security and process adherence followed and audited by ISO 27001- 2013 standard. This achievement makes EBS one of the most secured online service providers in the world.

eCommerce stores using EBS payment gateway can design payment page in one of the seven different languages of India. The languages available are English, Hindi, Bengali, Gujarati, Tamil, Telugu & Marathi. This could be a significant advantage for eCommerce stores build to tap the regional language power.

• Type of Payment Gateway: Hosted Payment gateway, with a possibility to retain your logo on EBS payment gateway processing page.
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of EBS payment gateway

  • Initial Setup Fees: ZERO as a special promotion instead of Rs 9599 they usually charge.
  • Annual maintenance Charges: Rs 2400
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Credit & Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2%
    • Wallets: Flat fee @ 2%
    • IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @ 3%
    • International Credit Cards on Visa, Mastercard: Flat fee @3.5% to 6%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported. Your eCommerce store can represent your product pricing in any number of currencies. Your customers can check-out on the HDFC payment gateway using their desired currency with Multi-Currency payment Gateway that supports 16 foreign currencies.
• Multi-Currency Support: EBS payment gateway offers multi-currency support to enable eCommerce stores to deliver localised buying experience and avoid conversion disputes. EBS Payment Gateway supports 11 major foreign currencies:
  • Indian Rupee (INR)
  • American Dollar (USD)
  • British Pound (GBP)
  • Euro ( Eur)
  • Arab Emirates Dinar (AED)
  • Qatari Rial (QAR)
  • Omani Rial (OMR)
  • Canadian Dollar (CAD)
  • Hong Kong Dollar (HKD)
  • Singapore Dollar (SGD)
  • Australian Dollar (AUD)
• Multi-currency transaction charges: 4.99% per transaction
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: Not available over weekends. However, over weekdays, you can easily talk to their customer friendly staff to get your issue resolved.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: Merchant can go live with EBS payment gateway on day 1 of online activation.

• Supported eCommerce CMS system on EBS Payment Gateway

  • EBS payment gateway has plugins available for the following popular CMS systems
    • Magento
    • Zencart
    • Opencart
    • Tomatocart
    • Prestashop
    • WordPress Eshop, E-commerce, woo-commerce, WordPress Easy digital download
    • Joomla virtuemart, Hikashop,  Akeeba subscription
    • Joomla Joomshopping
• Mobile App Integration: Available for both Android, iOS.
• EBS Payment Gateway Contact Details: +91-8080807401

5. Atom Payment Gateway service:

Atom payment gateway is promoted by FT Group and it is an innovative Payment Service Provider with over 100 payment options, 15 million + transactions, 4500+ strong merchants across the country.

It is one of the most popular payment gateway in India today. It supports payment through internet, IVR & mobile application using credit cards, debit cards, net banking & prepaid cards. Several of our clients are on Atom payment gateway today.

• Type of Payment Gateway: Hosted Payment gateway, with a possibility to retain your logo on Atom payment gateway processing page.
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of Atom payment gateway

  • Initial Setup Fees: ZERO for standard plan and Rs 5000 for enterprise plan.
  • Annual maintenance Charges: ZERO for standard plan and Rs 2400 for enterprise plan.
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction for Standard Plan:
    • Domestic Credit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2.1%
    • Domestic Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 1.25%
    • Wallets: Flat fee @ 2.2%
    • Bank EMI options: Flat fee of 2.35%
    • NEFT, IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @ 3%
    • International Credit Cards on Visa, Mastercard: Flat fee @4%
    • Taxes extra as applicable from time to time
  • Applicable Fee per Transaction for Enterprise plan:
    • Domestic Credit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 1.9%
    • Domestic Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 0.75% for transactions below 2000 and 1% for transaction equal to or above Rs 2000
    • Wallets: Flat fee @ 2%
    • Bank EMI options: Flat fee of 2.15%
    • Wallets: Flat fee @ 2%
    • NEFT, IMPS, Cash cards & UPI: Flat fee @ 1.8%
    • Amex, ezeClick, JCB and Diners: Flat fee @ 2.85%
    • International Credit Cards on Visa, Mastercard: Flat fee @3.75%
    • Taxes extra as applicable from time to time

• International Payment / Credit card Support:

  • not supported.
• Multi-Currency Support: Not supported.
• Multi-currency transaction charges: Not applicable.
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: The Telephone number and chat facility on their website do not work so go to Contact Us page and use the numbers to connect with Atom Paynetz Payment Gateway service sales team.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: Within 5-6 days, provided all documents are provided as and when asked for.

• Supported eCommerce CMS System on Atom Payment Gateway:

  • Atom payment gateway has plugins available for the following popular CMS systems
    • Magento
    • Shopify
    • Opencart
    • Prestashop
    • WordPress Jigoshop
    • WordPress woo-commerce
    • WHMCS
    • Joomla
    • Drupal
• Mobile App Integration: Available for both Android, iOS.
• Atom Payment Gateway Contact Details: +91-22-39853410

6. DirecPay Payment Gateway Service:

DirecPay Payment gateway is an integrated online payment gateway solution for eCommerce stores in India. It provides a merchant with an easy & convenient option to grow their online business.

With DirecPay you can accept payments by credit card, Debit Card, Net Banking & Mobile payments.

• Type of Payment Gateway: Hosted Payment gateway, with a possibility to retain your logo on Atom payment gateway processing page.
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover
• International Payment / Credit card Support: Supported with an additional refundable security deposit of Rs 30000.

• Pricing of DirecPay payment gateway

  • Initial Setup Fees: ZERO.
  • Annual maintenance Charges: ZERO.
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Credit and Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2%
    • Wallets: Flat fee @ 2%
    • NEFT, IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @ 3%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: not supported.
• Multi-Currency Support: Only US$ supported beyond Indian Rupee.
• Multi-currency transaction charges: US$ is supported for merchants with International Payment Gateway activation.
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: Customer support not available over weekends. However, you will be able to connect easily with support team over weekdays.
• Documentation required: Business registration and Bank accounts details.
• No of Days to start a transaction: Within 5-6 days, provided all documents are provided as and when asked for.

• Supported eCommerce CMS System:

  • DirecPay payment gateway has plugins available for the following popular CMS systems
    • Cubecart
    • OScommerce
    • Xcart
    • Zencart
    • nopCommerce
    • Magento
    • Shopify
    • Opencart
    • Prestashop
    • WordPress woo-commerce
    • WHMCS
    • Joomla
• Mobile App Integration: Available for both Android, iOS.
• DirecPay Payment Gateway Contact Details: Call 9619712858; email [email protected].

7. PayU Payment Gateway from PayUMoney

PayU payment gateway is a heavily promoted payment service in India. It is the flagship company of Naspers group. PayU payment gateway is used by several leading e-commerce companies like Goibibo, Rechargeitnow, Jabong, Snapdeal, Bookmyshow, Ferns n Petals, Tradus, Travelyaari, Zomato Groupon India, etc.

I do not like it as to transact a consumer needs to create an account with PayU and it increases number of steps he or she needs to transact on the eCommerce store of a small business.

• Type of Payment Gateway: Hosted Payment gateway.
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover

• Pricing of PayU payment gateway

  • Initial Setup Fees: ZERO
  • Annual maintenance Charges: ZERO
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Credit & Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2%
    • Wallets: Flat fee @ 2%
    • IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @ 3%
    • International Credit Cards on Visa, Mastercard: Flat fee @3.5% to 6%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Not Supported.
• Multi-Currency Support: Not supported.
• Multi-currency transaction charges: Not applicable
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: very good customer support all through the week.
• Documentation required: Bank accounts details.
• No of Days to start a transaction: Merchant can go live with PayU Payment gateway in 2 days time after submission of all the necessary documents.

• Supported eCommerce CMS System on PayU payment gateway:

  • PayU Payment gateway supports the following Shopping Cart:
    • Opencart
    • Magento
    • Zencart
    • WordPress Woocommerce
    • Joomla Virtue Mart
    • Prestashop
    • OSCommerce
    • WordPress Ecommerce
  • PayUmoney Integration kits are available in following environments:
    • PHP
    • ASP.NET
    • Ruby On Rails
    • JSP
    • VB.NET
    • OSCommerce
  • PayUmoney pre-integrated Shopping Carts are available on:
    • KartRocket
    • Power Stores
    • Zepo
    • Shopio
    • Mart Jack
    • Shopify
    • Shopmania
• Mobile App Integration: Available for both Android, iOS.
• PayU Payment Gateway Contact Details: [email protected]

8. PayUbiz Payment Gateway Service:

Just like PayUMoney, PayUbiz is from Naspers group. It is an enterprise version of PayU payment gateway. It is a payment gateway solution provider used by more than 70 of the top 100 ecommerce companies. PayUbiz is used by large enterprises such as Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip, Redbus, GoIbibo, Zomato etc.

• Type of Payment Gateway: Integrated Payment gateway.
• Domestic Credit Cards supported: Visa, Master, AMEX, Diners, JCB, Discover, Rupay

• Pricing of PayUbiz payment gateway

  • Initial Setup Fees: Rs 4900 for startup and Rs 19900 for Platinum plan
  • Annual maintenance Charges: Rs 2400
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction on startup plan:
    • Domestic Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 0.75% below Rs 2000 and 1% over Rs 2000
    • Domestic credit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2.95%
    • Wallets: Flat fee @ 2.95%
    • IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @3.7%
    • International Credit Cards on Visa, Mastercard: Flat fee @3.7%
    • Taxes extra as applicable from time to time
  • Applicable Fee per Transaction on Platinum Plan:
    • Domestic Debit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 0.75% below Rs 2000 and 1% over Rs 2000
    • Domestic credit cards on Visa, Mastercard, Maestro, RuPay: Flat fee @ 2.25%
    • Wallets: Flat fee @ 2.25%
    • IMPS, Cash cards & UPI: Flat fee @ 2%
    • Amex, ezeClick, JCB and Diners: Flat fee @3%
    • International Credit Cards on Visa, Mastercard: Flat fee @3%
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported all kind of credit cards.
• Multi-Currency Support: 13 currencies including US$, GBP, Euro are supported.
• Multi-currency transaction charges: as above.
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: very good customer support all through the week.
• Documentation required: Business registration and Bank accounts details.
• No of Days to start a transaction: Merchant can go live with PayUbiz Payment gateway in 2 days time after submission of all the necessary documents.

• Supported eCommerce CMS System on PayU payment gateway:

  • PayU Payment gateway supports the following Shopping Cart:
    • Opencart
    • Magento
    • Zencart
    • WordPress Woocommerce
    • Joomla Virtue Mart
    • Prestashop
    • OSCommerce
    • WordPress Ecommerce
  • PayUbiz Integration kits are available in following environments:
    • PHP
    • ASP.NET
    • Ruby On Rails
    • JSP
    • VB.NET
    • OSCommerce
  • PayUbiz pre-integrated Shopping Carts are available on:
    • KartRocket
    • Power Stores
    • Zepo
    • Shopio
    • Mart Jack
    • Shopify
    • Shopmania
• Mobile App Integration: Available for both Android, iOS.
• PayUbiz Payment Gateway Contact Details: [email protected] or give a call on 0124-6624801
  Working Hours (Mon – Sat) 10:00AM to 07:00PM

9. Zaakpay Payment Gateway:

Zaakpay payment gateway is an online payments platform in India. It enables individual and users to accept payment from buyers. Zaakpay provides payment gateway service for payment on websites via credit cards and debit cards. It accepts Visa, Visa Electron, Amercian Express Card, Maestro & Mastercard Debit & Credit Cards.

• Type of Payment Gateway: Integrated Payment gateway.
• Domestic Credit Cards supported: Visa, Master, Maestro,Amex, Discover and Diners
  
• International Credit Cards supported: Visa, Master, Maestro, Amex, Discover and Diners

• Pricing of Zaakpay payment gateway

  • Initial Setup Fees: Negotiable. Based on your requirement
  • Annual maintenance Charges: Negotiable. Based on your requirement
  • Minimum Annual Business Requirement: ZERO
  • Applicable Fee per Transaction:
    • Domestic Debit cards on Visa, Mastercard, Maestro, RuPay: Negotiable. Based on your requirement
    • Domestic credit cards on Visa, Mastercard, Maestro, RuPay: Negotiable. Based on your requirement
    • Wallets: Negotiable. Based on your requirement
    • IMPS, Cash cards & UPI: Negotiable. Based on your requirement
    • Amex, ezeClick, JCB and Diners: Negotiable. Based on your requirement
    • International Credit Cards on Visa, Mastercard: Negotiable. Based on your requirement
    • Taxes extra as applicable from time to time
• International Payment / Credit card Support: Supported all kind of credit cards.
• Multi-Currency Support: 13 currencies including US$, GBP, Euro are supported.
• Multi-currency transaction charges: as above.
  
• Withdrawal Fees: Zero.
• Settlement days: Settlement takes place within 2-3 days. Their committed structure is T=+2 that is transaction date + 2 days of lag for settlement.
• Customer Support: very good customer support all through the week.
• Documentation required: Business registration and Bank accounts details.
• No of Days to start a transaction: Merchant can go live with PayUbiz Payment gateway in 2 days time after submission of all the necessary documents.

• Supported eCommerce CMS System:

  • Shopping Cart Kits currently available with PayUbiz are:
    • Opencart
    • Magento
    • Zencart
    • WordPress Woocommerce
    • Joomla Virtue Mart
    • Prestashop
    • OSCommerce
    • WordPress Ecommerce
  • PayUbiz Integration kits are available in following environments:
    • PHP
    • ASP.NET
    • Ruby On Rails
    • JSP
    • VB.NET
    • OSCommerce
  • PayUbiz pre-integrated Shopping Carts are available on:
    • KartRocket
    • Power Stores
    • Zepo
    • Shopio
    • Mart Jack
    • Shopify
    • Shopmania
• Mobile App Integration: Available for both Android, iOS.
• Zaakpay Payment Gateway Contact Details: [email protected] or +91-9599221289 or +91-9810360280.

10. PayTM Payment Gateway Service:

Paytm has emerged as a leading payment solutions provider to eCommerce merchants using its RBI approved semi-closed wallet. Today Paytm boasts of India’s online consumer base with ‘Paytm Cash’ wallet. Therefore paying with Paytm could be beneficial for a small eCommerce merchant.

Paytm payment gateway provides integration kits for various eCommerce systems through its software-development kits, developer API and secure checkout solution for all major shopping carts.

• Key features of Paytm payment gateway are:
  • Provides seamless transaction experience with reduced number of clicks
  • Provides instantaneous refunds to customer accounts or reward them for desired behaviour in real time
  • Start accepting Payments