The television channel targets the urban youth and Chinese audience demographics. 8TV's line up consists of dramas, sitcoms, and reality shows either produced in Malaysia or imported from other countries, mainly in the English and Chinese languages. 8TV broadcasts with the concept of "one station, two channels" in two languages shifts: 8TV in English and 八度空间 (pinyin: Bādù Kōngjiān) in Chinese.

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