Every business owner wants to achieve online success. However, the rise of steep competition makes things quite difficult. In every industry sector brands are going neck to neck for achieving better traffic, engagement and sales.

While many businesses are successfully drawing Visitors and engaging them, converting them is a big challenge. Even with a top notch business website and engaging social media pages, many businesses fail to sell enough. But there is a simple way out of this situation. It starts with creating a blog website for your business.

A blog can be quite powerful in making people familiar with your brand, products and services. It can generate high interest, and influence leads to make purchase decisions. Blogger, WordPress and several other platforms offer enough features to create a quality blog site. If you already have a blog for your brand, that is great news. Make sure that enough relevant content is posted on it regularly. If your blog is engaging but does not convert, read on to find out how to improve results.

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Let us look at some of the ways in which creating blog content can help you convert more leads –

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Know Who You’re Selling To

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Knowing who your customers are, is important for converting elusive visitors into confirmed sales. For this you need to do some research of your customer base. Also create an idea of your target customer profile. These can include parameters like age, profession, gender, geographical location, and marital status.

~> The next step is determining what problems these people are facing, and how you can help them. This information will determine to plan out your blog content. You will know what writing style to follow, your blog tone, relevant topics to focus on, etc.

~> One can use powerful tools like Google Analytics to view information regarding age, gender, location etc. Analytics enables business bloggers to take informed decisions, and it is a free tool from Google.

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Create Value With Engaging Content

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Knowing who you intend to sell to is a good start. But is your blog content good enough to grip their attention? The answer to that should be a resounding ‘Yes’. If you want to convert through blogs, make sure that the content is high quality. Some of the key ways of making blog content engaging are –

~> Use long-form content is important to gain the attention of target audiences. However, readers must not get lost within it. So divide your content up in various sections, use subheadings, bullet points etc. Doing so will help you make the content more presentable to your audiences.

~> Try different forms of content including:

→ Infographics –
One of the best ways of getting your points across is infographics. They are well received by audiences. You can get started with tools like Canva and PiktoChart, which offer a multitude of infographics templates.

→ Images –
High-quality, high-resolution images can turn boring posts into engaging ones. You can use relevant imagery like – products, services, help steps, workplace photos, slice of life images etc.

→ Videos –
Video has exploded all across the Internet in 2018. Anyone and everyone is using it today. The good news is, you do not have to go overboard with expenses. Some of the simplest conversational videos can generate quite a buzz. Some types of videos are – testimonials, product demos, feature presentations etc.

→ Slideshows –
Slideshows on platforms like Slideshare are also well received. These can be included within your blogs, or you can base your blog posts around them i.e. create Top 10s, or other types of list articles.

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Have Gripping Landing Pages

Many business blogs send healthy leads to landing pages. But that is it. The landing pages are often lacklustre and fail to convert visitors. So, you should create easily navigable and sleek landing pages. Call to actions should be innovative too. Invest a little bit more effort into designing your page.
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Some vital components of powerful landing pages are

→ Strong and influential headlines.
→ Core benefits of trying your products and services.
→ Assurances of quality/commitment to quality to gain customer trust.
→ CTA button and a short form for customers to fill.
→ Do not forget to thank your customers.

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Use Attractive Offers

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Give your visitors a reason to stay on your page, and gain their trust in style. Know that, at the end of the day you have to get those sales. So make best sales pitch. Here are some tried and tested strategies of making offers that people can’t resist –

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Give Away Things For Free

Everyone loves getting things for free, including your visitors i.e. potential customers. So introduce yourself with giving away something of value, for free. It should be something they can get easily, just by typing in their emails. This raises the curiosity of visitors, and makes them take notice. If they like your freebie, they will happily explore the greater range of your offerings.

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Some Of The Things That You Can Give Out For Free Include

Fee trial for something, free e-book download (preferably PDF), tips, informative content and excerpts from your e-book (if you have one). People who are actually interested in your services are likely to take these things positively.

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Focus On Gaining Social Leverage

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Everyone of your visitors are on some form of social media today. We all use such platforms for knowing about businesses and products. Making the use of social channels is vital.

~> Firstly, make sure that you have engaging social media pages. They have to gain the attention of target audiences, and draw reactions like likes, comments, loves and shares.

~> Share snaps of positive social interactions with audiences, reviews, comments, mentions etc. When potential visitors see signs of such social proof, they are more likely to take action. As a result, you will get successful conversions.

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These are the methods businesses can use to convert blogs into powerful conversion tools. For more ideas and professional content writing solutions, avail the service of our expert team today!