For those who still consider Facebook and Twitter as the best and ultimate Social Media Marketing tools, then please update yourself. Pinterest is a new name which is making huge waves in the world of social media marketing. Interestingly, the widely used and immensely effective Pinterest pins spread 100 times more than a tweet. The retweet average hitting is only 1.4%, whereas half-life of a pin is 1,6000x longer than a Facebook post.

After the Instagram purchase by Facebook, Pinterest has certainly attained top rank in digital business marketing. According to a survey conducted, there is approximately 27% increment in Pinterest accounts of Fortune 500 companies in the last year. Some of the prominent names like Exxon Mobile, Wal-Mart, and Apple have their accounts in Pinterest.

One of the significant features of Pinterest is the integrated business accounts. With Business accounts in Pinterest, you will get added advantage for brand…