Confusion is real.
Confusion is better, as it lets you be more creative.
You might be wondering where are we heading? Which again, is confusing.
I am sure, you can’t help but notice the rise in the startup culture followed by the acceptance of lean methodology. Today the success is not defined by the amount you carry in the pocket but the efficacy with which you use the resources. Use of Google Adwords is one such resource helping in this paradigm shift.
It can be an annoying process for a newbie trying to figure the working of Google Adwords.
To reduce the complexity l will be sharing the guidelines which should help you avoid common mistakes while employing Adwords. Here we go, Adwords for Beginners,
Not using Negative Keywords
Are you aware of this term negative Keywords? Since now you aware, let me tell you how you can use it to your advantage.
Here’s an Analogy, assume you own an e-retail store which sells designer women footwear, would it make sense if your ad shows up in Google search result when someone is searching for running shoes?
By having the term “running” in the negative keyword section, will help you reach the right audience. A process of filtering would take place to ensure your webpage isn’t listed when someone is searching for running shoes. You would not want to waste your finance reaching the masses, as you would be charged per click.
Not Trusting Numbers
As quoted by Mike White who is listed as the reputed American writer and producer,” There’s a victory in letting go of your expectations.”
Don’t be blinded by the creatives. Unable to let go of the idea can impact your business, if the numbers are against the creative. You can’t stick to single headline and body copy if you are thinking of being in the big race.
You need to experiment and choose the ad which is doing well in terms of number. This is not always about creativity but the game of numbers.
Testing is the key. Once the testing cycle is complete you select the best ad and discard the rest.
Not Bidding on the brand name
The assumption that your brand name is exclusive of bidding, as there isn’t a need to advertise your brand name, could be something which you might want to reconsider.
Your competitors might be bidding on your brand name right now which sounds wrong, but results to be an easy way to poach your target audience. Just being aware of this should be able to help you take appropriate actions.
Not realizing the competition
What influences the consumer behavior? When your customer has to choose between you and the competition. Keeping track of the advertisement made by your fellow competitors and the keywords used should help you get some idea.
Check the competition landing page with yours and try to figure out the complexity that the consumer might be facing doing any kind of transaction. It is recommended to have the least number of steps to have the best customer experience.
Having customer friendly webpage will also help you rank higher in the google search results.
These methods can result in your key to enter the world of Adwords for Beginners. Use it as your armor and keep following us for more.
