Time has changed, But Email Marketing will be the same!
For quite some time now, Email has been and will continue to be one of the more effective marketing tools for business and marketing.
Email marketing is overlooked by far too many businesses. If you haven’t considered Email Marketing already then read through these seven points and prepare to have your mind blown at the endless possibilities that email marketing can offer to your company. Of course, social media have to be part of your online marketing strategy. With 1.5 billion people registered on Facebook and 284 million active users on Twitter, you have to be active on those platforms if you want to reach your customers.
- Email Is More Effective: Marketing Sherpa research institute reports that companies send over 100,000 emails every month which yields a 94% return. Email has been named by the report as the workhorse of digital marketing when it comes to customer acquisition as the technique has become the foundation and best tactic in reaching goals such as awareness, conversion, acquisition as well as retention. Success in customer retention was reported by Econsultancy analysts in another 2014 report as being dominated by email by a whole 20 percentage points of social network marketing.
- Email Outperforms Social Media Marketing: Another reason why email is a great way of marketing is the fact that it still is outperforming social media despite the rise in companies’ use of social media marketing tactics and strategies.A very large number of businesses that constitute the majority say that email is the most effective in generating leads and communicating with customers, as Circle Research reported that number being at almost 90%.
- Email can be automated: Marketing automation serves as yet another reason businesses have benefited greatly in using email marketing for lead generation and other things. Email success is dependent on marketing automation and helps to personalize, design, test and optimize campaigns by email to get the most out of their email initiative efforts.
So there you have it, email marketing (still!) rocks
