At CES, the company is promoting Alexa-enabled faucets, vanity mirrors and water guzzling showers over performance and efficiency.

Perhaps I expect too much. But in the more than two decades I’ve been attending trade shows and writing about building products, Kohler has consistently been one of the good guys. They always seemed to be making forward strides to reduce water waste, educate the public about conservation, and tighten up their vast manufacturing facilities.