JSON Feed is a new take on the web syndication format, but unlike RSS and Atom it's in Json, not XML. So what does it try to do better?

Mainly overcome the perils of XML; it's complex, heavyweight, difficult to parse and not in sync with the current trend wanting web data exchange happening almost exclusively in JSON document representation.

In contrast, JSON is easier to both write and parse, manipulate and consume, especially given that its data types are exact reflections of their native Javascript counterparts.

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