Twitter has launched a Hindi language version today on the occasion of Hindi Diwas.

In a tweet, Conrad Oldcorn, localisation and community manager, Twitter, wrote, "We just launched Twitter in Hindi on Hindi day! Woop!"

Twitter, which came into existence five years ago, now boasts of 100 million active users worldwide.

Both Twitter and social networking site Facebook have huge following in India. Among others, Facebook already offers its services in Hindi and five other Indian languages -- Tamil, Malayalam, Punjabi, Telugu and Bengali.

Going by estimates, Twitter has around 200 million registered users. The microblogging site allows users to send messages, with a maximum of 140 characters.

Global leaders, film personalities, journalists and sports people, including Indian cricketers, are among the diverse Twitter users.

"After launching Hindi, Filipino, Malay and Simplified and Traditional Chinese in the coming weeks, Twitter will support 17 different languages," said a company blog dated September 8.