So at Cornell University, an Ivy League university, they’re conducting an IT support and IT support experiment. It involves blue Cheese and virtual reality. But what do these two things have in common? They ask the questions. Can VR help your Food Taste better?

First, they gave 50 people VR headsets. Then, they gave them pieces of blue cheese. They ate the cheese in a typical booth first. Then they put the VR glasses. It was there where they sat on a park bench surrounded by green grass. There was also a cow barn and a farm setting, but no cows. Then they ate the blue cheese in this fantasy setting. According to their research, the cheese tasted better on a fantasy farm than in a real booth.

One of the researchers wanted to prove this point: It’s not just about what we eat and the taste of it. He talks about the input we get from our senses: or eyes and ears. Other researchers also say this even brings about memories for our surroundings. For instance, those who say the same cheese tasted better in the farm. I wonder how many grew up on the farm, or who ate cheese on the farm. Or I wonder how many ate cheese in a rural or green grass setting.

So maybe I’m titling this blog wrong: Can VR help your food taste better? Because the researchers say this isn’t about VR making your food taste better. However, this can made VR some sort of a taste bed experiment. Here’s an example. In the future, you could be on a bus, train, plane , or any other crowded place. Then they break out with the VR goggles of a peaceful, rural place, or any other pleasant surroundings. They’re banking that the pleasantries of VR will make the food taste better no matter what earthly chaos they’re in. Will corporations and/or consumers buy this?

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