Marketing activities of a company are associated with the buying and selling of a product or service. The overall Marketing umbrella covers advertising, public relations, promotions and sales to potential customers.

Why is Marketing so important?

The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing.

The equation is simple: without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may close.

So, this is a list of companies with really Brilliant Marketing Strategies we can learn from:

Nike

Yes, they Just Did It. Nike is a sneaker business that somehow became the world’s largest sports footwear and apparel company, one of the top brands in the world. Founded in January 1964 as Blue Ribbon Sports (BRS) and changing the name in 1973. Nike has been creative since the start. They have pushed the technological boundaries of innovation to offer its customers new products and differentiates itself from its competitors. Their marketing components are The Swoosh logo, awesome advertising and sponsoring top athletes. As you can see, marketing with constant innovation has been the byword for Nike’s success.

Apple

Existing since 1976, Apple is the one technology company that truly demonstrates exceptional marketing and simplicity. It defines the next Big Thing and creates game-changers in existing markets. All of this even before people even know what they want themselves. Do you recall Steve Jobs’ emphatic adherence to Apple’s core philosophy? The user doesn’t always know what they want!

They don’t use focus groups or research; Apple is its own focus group and doesn’t try to be all things to all customers.

Apple has been selected as the winner or co-winner of the CMO Survey Award for Marketing Excellence for five consecutive years by other top marketers.

Coca Cola

As the most recognizable brand in the world, they remain an industry leader both in product sales and marketing. The following are some of the keys to the iconic company’s strategy: Simplicity, Personalization and Experience.

We all know what their secret is, they cater to feelings of happiness, relaxation, friendship etc.  They take our minds off of the other potential issues associated with soft drinks.

Their marketing is really focused on personalization; An example is the “Share a Coke” campaign.  This venture started in Australia and spread throughout 50 countries.

So, what can we learn from Coca-Cola when it comes to building a successful global brand? Making human connections, remaining innovative while staying true to simple principles. Add the fact that they have created a manual for marketing that has contributed to Coca-Cola’s place as an industry leader, even after 125 years.

There are many companies with global Marketing Strategies we can learn from, Disney (spending 2.1 billion dollars in for a movie marketing like Frozen), Budweiser, FedEx. Airbnb (with their amazing #OneLessStranger campaign) or Domino’s. We will talk about them soon.

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