Tough, passionate and creative – these Cheerleaders take their craft seriously and work hard to be the best. Basketballer, tennis player, footballer, boxer, soccer player, cricketer: one look at this list and it’s easy to see what they each have in common. In the company of greatness, but not always recognised as such, there’s one type of athlete decidedly missing from the fold. We’re talking about those players who log hours in the gym; watch replays in slo-mo to perfect technique; push through injuries; and sweat. No, we’re not talking about chasing a ball – this is the life of a professional cheerleader. Originally a boys only club, cheerleading’s roots began stateside in the 1880s with an all-male pep team. Women were welcomed some 40 years later, and since, the vernacular has become that of a leggy, mean girl stereotype. JLD. Entertainment are here to change that. Busting the ‘dumb blonde’ myth, the professional cheer squad are among the best in the country. A mix of dancers, gymnasts and stunt performers, they’re far from being just the girlfriends of jocks. Hopefuls don’t need to be size 0 nor have thousands of friends on Facebook to join the team; just dedication, ...

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