Minute & Azimut London Fashion Week Mens

Between 8th and 12th June the world’s fashion glitterati descended on London for the 5th annual London Fashion Week Men’s. Many of Britains leading clothing and accessories brands were in attendance including First Class Watches stocked brand Minute & Azimut. To mark this milestone iconic British artist Tracey Emin CBE RA, member of the BFC’s Menswear Committee, has lent her signature handwriting to the LFWM logo. The logo was featured in a bold custom neon installation in the event’s central hub at The Store Studios, 180 Strand.

This year marked the 5th year of the bi-annual men’s fashion festival with visitors including legendary footballer David Beckham, his wife spice girls vocalist Victoria Beckham and successful model David Gandy.

Combining 1960’s inspired looks with modern Swiss movements and artisan Italian leather straps Minute & Azimut was a stand out amongst all the brands exhibiting. The brand drew praise for their watches being hand assembled in the UK and for their affordable pricing.

Another feature which gained a positive reaction from visitors was the interchangeable strap system which means that straps can be changed without specialist tools according to the occasion or season. The first watch launched by Minute & Azimut is the Bisham, recognisable by it’s 2 o’clock crown, red second hand and alternate numbers and batons on the dial.

Stylists and journalists from around the have expressed interest in featuring the brand in their publications due to their pleasing looks and ranged of coloured strap options. The brand has already had a number of articles in the media and they have more to come over the next few months.

Fans of Minute & Azimut can find the brand online at First Class Watches who are an authorised stockist.