Social Media can be a brilliant option for generating leads. Unfortunately, many B2B companies and B2B marketers fail to harness this power, unlike their B2C counterparts. The potential of this possibility is being missed completely in this section of the business world. Before we teach you how to use Social Media to generate leads in a B2B model, there are two lessons you must take on board.

First, simply having a presence on social media and occasionally sharing content is not enough. You need to go deeper than this. You need to be willing to explore all the avenues the different profiles provide.

Second, don’t overestimate the power of social media but don’t dismiss it either. It can be a powerful tool if you know how to use it and that’s what we’re going to explain today. Keep that in mind when you read through this guide.