In this article we'll look at how to optimise your social media monitoring. Approximately 67% of online users count on social media when making a purchase decision (Source: Nielsen), and 78% of people who complain on Twitter expect a response within an hour (Source: HubSpot). In both B2C and B2B markets, social media provides an excellent opportunity for you to reach out to potential customers, but should you be expected to monitor around the clock?

Monitoring your business’ Social Media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. Social media isn’t, much like any other channel, a magic source of business leads. It’s hard work! It requires time and effort, often across multiple departments and amongst multiple employees.

This article will help you formulate a plan whereby in ten minutes a day, you can monitor the social media information you need within a tight, streamlined strategy. How can you best take advantage of the limited time you have in a day to get the best results possible? After reading this article, you will be able to develop your own, solid routine that works for you.