2024-03-12 17:48
I’m feeling generous this month (is that a pig flying?), and I’m giving you all the exact formula I’ve used to create 50+ B2B SaaS keyword strategies in my time at Gripped… Read More
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Real, actionable and relevant B2B digital sales and marketing insights that help you make better decisions when navigating your toughest growth decisions. Join the thousands of B2B founders, sales leaders and marketing professionals who get their most valuable insights about growth, digital sales and marketing and trends from Growth Essentials from Gripped.
2024-02-14 15:29
The SaaS market is getting increasingly competitive and finding new ways of generating demand for your products or solution is crucial for sustainable growth. B2B demand generation tactics… Read More
2024-02-01 16:00
Demand generation, although it’s been around for years, has gained significant traction as a B2B marketing strategy recently. It is a shift away from well-known lead generation tactics… Read More
2024-01-12 13:59
When it comes to implementing digital marketing strategies, businesses face the decision of whether to hire a freelancer or an agency. Freelancers offer flexibility and cost-effectiveness, a… Read More
2024-01-11 17:58
Search Engine Optimisation (SEO) is a crucial component of any successful B2B SaaS marketing strategy. By optimising your website’s visibility in search engine results, you can attract… Read More
2023-11-23 17:36
Demand generation is a critical aspect of growing a successful SaaS business. In this ultimate guide, we will explore the key concepts, strategies, and tools you need to master in order to g… Read More
2023-11-23 16:39
In the world of business-to-business (B2B) marketing, lead generation is the lifeblood that keeps companies thriving. It is the process of identifying and attracting potential customers who… Read More
2023-11-13 15:24
Performance marketing has become a vital strategy for B2B SaaS companies looking to drive growth and achieve their business goals. With its targeted approach and measurable results, performa… Read More
2023-11-02 12:42
It’s a tale as old as time—sales rely on Salesforce to manage opportunities while marketing leverages HubSpot to generate leads. This use of different platforms naturally leads t… Read More
2023-10-31 10:56
Return on Investment, commonly referred to as ROI, is a critical metric in the world of Software as a Service (SaaS) marketing. It is a measure of the profitability of an investment, express… Read More
2023-10-31 10:56
Web analytics is a critical component of Software as a Service (SaaS) marketing. It involves the measurement, collection, analysis and reporting of web data to understand and optimise web us… Read More
2023-10-31 10:56
In the realm of Software as a Service (SaaS) marketing, the landing page serves as a pivotal point of conversion. It is the digital space where potential customers land after clicking on a m… Read More
2023-10-31 10:56
User Experience, often abbreviated as UX, is a fundamental aspect of Software as a Service (SaaS) marketing. It refers to the overall experience a user has while interacting with a product o… Read More
2023-10-31 10:56
In the realm of Software as a Service (SaaS) marketing, the User Interface (UI) plays a pivotal role in shaping the user experience and, by extension, the overall success of the product. The… Read More
2023-10-31 10:56
In the realm of Software as a Service (SaaS) marketing, the Click-Through Rate (CTR) is a pivotal metric that gauges the success of online advertising campaigns. It is a percentage that refl… Read More
2023-10-31 10:56
Search Engine Optimization (SEO) is a critical component of SaaS (Software as a Service) marketing. It involves the use of various strategies and tactics to improve a website’s visibil… Read More
2023-10-31 10:56
In the realm of Software as a Service (SaaS) marketing, Key Performance Indicators (KPIs) play a pivotal role in measuring the success of marketing strategies. These quantifiable metrics ser… Read More
2023-10-31 10:40
In the realm of Software as a Service (SaaS) marketing, viral marketing has emerged as a potent strategy that leverages the power of social networks to increase brand awareness. It is a meth… Read More
2023-10-31 10:38
In the world of Software as a Service (SaaS), content marketing plays a pivotal role in attracting, engaging, and retaining customers. It is a strategic marketing approach focused on creatin… Read More
2023-10-30 09:43
In today’s competitive digital landscape, a robust B2B marketing strategy is crucial for any business hoping to stand out. More than any time in history, businesses are realising the p… Read More
2023-10-11 12:41
Weeks, if not months of work go into putting a new version of your website live. And after all the blood, sweat, and tears that have gone into the latest version of your website, you suddenl… Read More
2023-10-02 16:18
It’s possibly surprising to some, but B2B sales and marketing alignment remains one of the biggest challenges facing B2B SaaS and tech businesses. Yes, as B2B marketers, we’ve sa… Read More
2023-09-29 13:02
Leading the pack in the B2B landscape are not just any marketing agencies, but expert ABM (Account Based Marketing) agencies. These companies utilise targeted strategies, offering personalis… Read More
2023-09-28 09:52
Navigating the B2B market landscape can be challenging, especially when it comes to inbound marketing. Old-hat outbound tactics are becoming more expensive and less effective and with today… Read More
2023-09-11 16:56
Looking for powerful ways to attract customers? LinkedIn is a game-changing tool for B2B companies in 2023. It’s a fantastic place for businesses to connect with their target audience… Read More
2023-07-28 16:12
In the competitive world of B2B marketing, choosing the right demand generation agency can help align sales and marketing teams and significantly boost your business growth. This list compri… Read More
2023-07-28 14:05
In the competitive landscape of digital marketing, the need for effective lead generation has never been more essential. Businesses are locked in a fierce battle to attract attention and gen… Read More
2023-07-17 14:26
If you’re a B2B Marketing Leader in a SaaS or tech company, you know that progress in the digital era requires working with the right partners — it’s simply not cost-effect… Read More
2023-04-26 10:58
In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content fo… Read More
2023-04-20 10:18
For many businesses today, traditional marketing agencies and traditional marketing strategies aren’t always enough. With more and more data available, businesses want to draw on this… Read More
2023-04-12 10:43
You have a great product. You offer a great service. The good that you could for a wide array of businesses is virtually immeasurable. There’s only one snag. Reaching your target marke… Read More
2023-03-22 14:12
Every modern business appreciates the value of Search Engine Optimisation (SEO) and will be eager to fire their websites up the Search Engine Results Pages (SERPs). However, marketing your p… Read More
2023-03-16 13:28
B2B marketers grapple with the challenge of quantifying the impact of their marketing efforts. With multiple channels, touchpoints, and complex buyer journeys, it’s essential to unders… Read More
2023-03-07 11:03
Product led growth. It might still be in its infancy as a marketing strategy, but it’s also scored some big results. Product-led companies are more than twice as likely to be growing q… Read More
2023-03-02 10:32
46% of companies planned to increase their digital marketing spend over the last year, while over 70% of marketing spending in the United Kingdom is now dedicated to digital marketing. This… Read More
2023-02-22 12:20
The rapidly evolving world of B2B SaaS has created an ever-growing need for specialised marketing agencies that can deliver results. As a business owner or marketer in this niche, you want t… Read More
2023-02-17 14:31
Lots of people in your business influence how a product is marketed. So isn’t anyone who helps bring a product to market technically a product marketer? Well, yes and no. Plenty of peo… Read More
2023-02-02 13:15
Your website sits at the centre of your marketing strategy and sales process — and if it doesn’t, it should.
Your website needs to do more than provide a good user exper… Read More
2023-02-02 09:07
In today’s highly competitive B2B market, creating a positive prospect experience is essential for businesses to stand out and succeed. The prospect experience refers to the entire jou… Read More
2023-01-20 11:24
One of the most important goals of content marketing is to build trust — trust between a business and its customers. When a business is claiming that their product can solve their cust… Read More
2022-12-21 15:44
B2B telemarketing is dead, long live B2B telemarketing. A telemarketing strategy made up only of cold calling random people is a thing of the past. But inbound telemarketing, where businesse… Read More
2022-12-09 13:25
Are you tired of creating content that falls flat? Are you ready to take your content marketing to the next level? Look no further – in this blog post, we’re going to show you ho… Read More
2022-12-06 09:23
Introduction
This article is written by someone (me) who found themselves at the heart of a product-led growth strategy for a VC-funded startup. Every point covered has been experienced f… Read More
2022-12-01 15:31
In today’s digital age, it’s more important than ever for B2B businesses to have a solid online presence. However, simply having a website and social media accounts isn’t e… Read More
2022-11-30 17:31
Measuring the effectiveness of marketing efforts is essential for any business, but it can be particularly challenging for B2B marketers. Traditional web analytics tools often rely on cookie… Read More
2022-11-21 15:12
Content marketing is as old as the hills. From 19th century farmers publishing magazines on how to help farms become more profitable, to SEO-optimised guides for B2B businesses in 2023, it&r&hell…Read More
2022-11-21 11:17
There are really just a few On-Page SEO basics we follow at Gripped. It’s important, but (and this is critical), it’s not as important as writing something your audience cares ab… Read More
2022-11-18 17:00
B2B SaaS industry is hugely competitive and one of the fastest-growing sectors in business. Because of this, you need to be able to stand out and for many, the key differentiator is their ma… Read More
2022-11-07 09:53
When it comes to outsourced marketing, there are more choices than ‘Do I or don’t I?’ You can fully outsource all your marketing activity. You can supplement your in-house… Read More
2022-10-06 16:23
In an age of self-service, users don’t choose software the same way they did 20, 10 or even five years ago. This is the age of the end-user, rather than the buyer. They don’t wan… Read More
2022-09-16 16:23
There are lots of different roles in today’s expanding digital marketing world. Sometimes, the list of roles, and their acronyms, can get overwhelming. And when you add terms like &lsq&hell…Read More
2022-09-09 10:58
In 1996, Bill Gates famously claimed that “content is king” in the nascent internet. Twenty-six years later this still rings true, with 97% of businesses claiming that content fo… Read More
2022-07-28 14:17
B2B benchmarks play a crucial role in understanding how your marketing strategies are performing — from evaluating a single campaign’s performance to assessing your long-term per… Read More
2022-07-25 09:52
One of the most common pain points among businesses and B2B marketers is knowledge of how to generate B2B leads. What’s more frustrating is the fact that you know they’re out the… Read More
2022-07-21 10:18
For many businesses today, traditional marketing agencies and traditional marketing strategies aren’t always enough. With more and more data available, businesses want to draw on this… Read More
2022-07-15 08:49
The roles within sales and marketing departments can often overlap and be confusing. Across industries, but particularly in SaaS, tech and B2B if roles are not clearly defined and all cogs i… Read More
2022-07-08 13:50
In today’s digital marketing, a website that doesn’t include SEO resembles a vehicle without fuel. In other words, it’s vital to your marketing strategies.
Not only does… Read More
2022-06-07 09:15
Can you imagine if you had a way to measure how your clients behave towards you and how they impact your business, based on the circumstances of your first meeting? If you could, you would… Read More
2022-05-24 14:31
Are you looking for the best marketing agencies in the United Kingdom? Well, look no further! This article features the top 42 marketing agencies in the UK.
Did you know that there are c… Read More
2022-05-24 14:30
Over recent years B2B marketing agencies have grown significantly. They provide various types of consulting services such as branding, lead generation, demand generation, graphic design, we… Read More
2022-05-19 16:04
Are you a SaaS business looking to grow? Look no further; here is our article to help you find the best B2B SaaS Marketing Agencies that support businesses just like yours.
Software… Read More
2022-04-14 12:24
B2B buyers spend more time independently researching solutions online than any other form of buying activity,1 and 68% of online experiences begin with a search engine.2 Your visibility on G… Read More
2022-03-30 09:32
Digital marketing spending grew by almost 10% in the UK last year (2021), and over 70% of marketing spending in the UK is now dedicated to digital marketing.1 This only solidifies the fact t… Read More
2022-03-14 15:22
B2B Marketing is a fast-changing space. The opportunities and challenges of evolving technology continue to drive the industry forwards. Looking for the best way to keep pace? Enter, Marketi… Read More
2022-02-10 11:46
The quick answer is yes, absolutely – XaaS has transformed business. The long answer is that it depends on whether or not you think XaaS is really that new. In reality, businesses have… Read More
2022-02-02 09:27
The business world is changing. Consumer expectations, shifting market conditions, and rapidly evolving technology have forced businesses to be flexible and adaptive. A big part of making th… Read More
2022-01-10 11:42
As a business, you need to continually optimise your website or blog posts for valuable keywords and phrases to make it stand out online. While most site owners know this, far fewer of them… Read More
2021-12-29 09:44
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2021-12-21 10:30
London has long been a hotbed of marketing activity, and the city is home to some of the UK’s top marketing agencies. Even within a niche like content marketing, there are a wide varie… Read More
2021-12-01 09:13
Establishing a solid online presence is no longer a choice for modern B2B brands and businesses — it’s essential. 71% of B2B researchers begin their research process with an orga… Read More
2021-11-18 16:22
Google Search Console is a free tool that allows you to view keywords and phrases that your website appears for in search engine results.
What does this mean?
Well, if someone searches… Read More
2021-11-05 09:15
B2B content marketing has undergone a series of transitions which has seen it evolve from its former traditional format into something far more digital and dynamic.
The main driving… Read More
2021-10-29 10:44
Let’s be clear: inbound marketing for IT companies is critical. The majority of B2B IT sales start with online research. At this point in the potential customer’s cycle, you can… Read More
2021-10-29 09:12
Here’s what we know:
Organic search drives at least 53% of all website traffic compared to 27% for paid media.170% of marketers agree SEO creates more sales than PPC campaigns.2B2B… Read More
2021-10-28 14:22
Revolutionary website quality relies on you nailing one thing — a frictionless UX (user experience) — in other words, a website experience that requires minimal effort from the u… Read More
2021-10-14 12:12
A website is your online storefront, and an effective website strategy is crucial for marketing, converting sales, and attracting both customers and traffic. Remember, websites are becoming… Read More
2021-10-12 13:05
The third-party cookie has been a foundation of digital advertising for a number of years, allowing brands to track users browsing habits and use that data to target ad campaigns at the righ… Read More
2021-09-30 08:57
Third party cookies have been under significant consumer fire since UK cookie law made their consent mandatory back in 2011. Since then, Firefox and Safari have both taken industry-changing… Read More
2021-09-23 13:04
Companies all around the world have adopted B2B inbound marketing strategies in the hope of generating more leads for the company. However, generating leads is on a level playing field when… Read More
2021-09-17 08:53
Given the lockdown restrictions imposed across the world due to the COVID-19 pandemic, it’s no surprise that virtual business networking events have become so commonplace. … Read More
2021-09-13 10:24
Chief marketing officer (CMO) roles have started to look like your lockdown reflection. You might recognise the person in it, but there’s a lack of definition, a lot of sprawl and some… Read More
2021-09-06 08:28
Consumer habits are rapidly changing thanks to the lifestyle changes forced by the pandemic, coupled with drastic changes to the online advertising infrastructure have caused seismic shifts… Read More
2021-09-03 14:58
Most business owners find a revolving pattern in their subscription-based business. People enter your business model, indulge with your services for a while, and then lose interest or drift… Read More
2021-08-25 09:44
The COVID-19 pandemic created a shift in the way events are held, but it certainly didn’t reduce the value these events have for networking. In the new normal, virtual events are the w… Read More
2021-08-06 09:43
CMO’s have come a long way from simply managing print ads. Once you throw digital marketing into the mix, a completely new world of possibilities— and alternatively failures&mdas&hell…Read More
2021-08-02 08:26
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending supp… Read More
2021-07-22 12:46
An increasing number of organisations are investing in SaaS products due to how viable and cost-efficient they can be. This means more and more SaaS businesses are coming up in Google rankin… Read More
2021-07-20 13:22
It’s no lie that the pandemic has forced B2B brands to lean into a stronger inbound marketing strategy. The postponements and cancellation of events and tradeshows forced businesses to… Read More
2021-07-07 08:18
Up to 45% of product launches are delayed for several reasons — this can include a failure to meet customer requirements and lack of formal launch processes, such as a go-to-market str… Read More
2021-06-24 08:37
Far from gooey centres and chocolate chips, modern-day cookies form a not-so-soft centre for marketing drives around the world, providing information about everything from login details to s… Read More
2021-06-16 14:22
It goes without saying that effective, well-designed websites are crucial to online success. And whilst any website must be easy on the eyes, visual appearance alone won’t necessitate… Read More
2021-06-10 09:30
There’s no denying that online sales processes can be tough, and you need to be skilled at what you do to get results. Even if you’re experienced, you’re going to make some… Read More
2021-06-07 13:03
Digital marketing agencies are recruiting now more than ever in 2021. This guide tells you everything you need to know about getting digital marketing agency jobs in 2021.
Are you interes… Read More
2021-06-04 10:29
Google is committed to giving you the best online experience at all times. As it is the leading search platform, it works 24/7, 365 days a year to provide you with the most accurate and the… Read More
2021-05-27 10:46
There has been a significant increase in the number of B2B SaaS companies operating — particularly during the last year. With such a busy and expanding market, it can be challenging to… Read More
2021-05-19 09:12
The SaaS industry is growing at a compound annual growth rate (CAGR) of 18.6% and doesn’t seem to be slowing down — partially thanks to today’s remote-working practices. Ea… Read More
2021-04-29 10:41
Search Engine Optimisation (SEO) is constantly evolving and, as a marketer, it can sometimes be tricky to keep up. If you are on the lookout for some B2B SEO trends that are going to keep yo… Read More
2021-04-14 12:06
We don’t need to tell you that the B2B has shifted to online sales — the past year has made it pretty obvious. Those not embracing an online sales process will be collateral vict… Read More
2021-03-25 13:17
Marketers today face constant pressure to get more done. Whether your goal is to increase productivity or boost sales, it is crucial that you automate your marketing efforts.
Runnin… Read More
2021-03-11 15:24
It’s undeniable that a well-executed website is a deal breaker for a customer looking to invest in a B2B SaaS brand maybe even without them knowing it. Getting the balance between eye… Read More
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