Tiered link building is the process of building links from various sources to your website. Traditionally, Tiered link building technique was widely used in Black Hat SEO methods to intentionally boost up the rankings of certain pages. However, with the recent changes in the Google’s algorithm many Black Hat practices have been eliminated, which has given a huge jolt to tiered link building practice.
Still, there are ways to incorporate tiered link building technique through White Hat SEO methods. To carry out the process, you have to contribute quality content to higher ranking websites related to your niche in the first tier. Further, you can also increase the engagement of your content through public comments in the second tier. Lastly, you can create profile links so that people can easily find your website in the third tier.
Over the past two years, there has been many changes in the Google’s algorithm. These changes have made tiered link building a little less effective as it was in the past. However, as the algorithm has evolved, tiered link building strategies will also evolve with it. Technically, tiered link building harnesses Google’s search engine algorithm. Hence, if your strategy is effective, it will remain effective for a long period of time.
Frequent Mistakes in Tiered Link Building
While following the White Hat methodology, people make several mistakes that lead to vague results. Primarily, the biggest mistake is the use of poor quality content in the websites. Many people use text spinners to escape plagiarism checkers that leads to low quality of content in their website. Low quality of content is not only disliked by the viewers but also leads to poor ranking in the Google search results.
Secondly, failure in efficient tiered link building is caused by poor target site listing. Effective target site lists are created by spending a lot of time. Hence, it is important for you to devote sufficient time and resources for this aspect.
Besides, it is also important that you use tiered link building methods in addition with other building tactics as well. Solely focusing on tiered link building is not an efficient approach to increase your search engine ranking.
Another major mistake done by people is the failure to evolve with time. It is important if you follow a particular tiered link building approach then you also need to update your knowledge with time to counter the frequent technological changes. Failure to experiment and try new things will stagnate your search engine ranking.
The Future
There are several flaws in the current tiered link building methodology. It is important to induce important changes in the current approach to withstand future requirements. However, it is also important to understand that we need to do much more than link building to improve the ranking of our website. It is equally important to understand the extent of change that has been introduced in the SEO and link building domain over the past decade.
Changes made by Google
Over the past one year, Google has been heavily involved in developing groundbreaking spam detection technologies. Under this programme, they have also made important changes in the renowned Google search algorithm. They have specifically fine tuned the algorithm over 12 different updates.
Google have not only become better at detecting spam and have changed their delivery of organic search results. Historically, Google has heavily relied on backlinks to rank different websites. Every backlink created a positive vote in the old algorithm that led to a higher ranking. However, with the advent of social networks, real people could also cast a vote with every comment or tweet. In a way, the social networks allowed everyday web users to build a link.
In comparison with websites creating backlinks, social signals provided a more ‘real’ approach to Google. As a result, Google shifted towards social networking and included social signals as a ranking factor. These changes made by Google have reduced the power of webmasters, while increasing the power of the everyday internet user.
Important Considerations
The obsession to be a top ranker for a specific keyword is a worthless approach practiced by various webmasters. Similarly, overly relying on backlinks is an unhealthy practice. People have the tendency to start link building immediately after starting a new website. In a way, such people neglect other important factor that are utilized by Google to rank different websites.
Building a new website requires more than keyword targeted articles or keyword research to bring maximum number of visitors. People are obsessed towards affiliate linking and adsense blocks. Amazon affiliates are one such category that exploit this approach.
People need to add value to their content instead of following superficial techniques to make their website popular. Your focus must be to pull data feeds by providing unique and quality content in your website because real users will gravitate towards authentic content on their own.
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