Are you dissatisfied with your Marketing campaign? There are times when you don’t get the rewards with your marketing work based on your expectations. You might be working hard to add sparks to your campaign. The results on the ground betray your efforts. In times such as these, you need to step back and take critical note of your marketing efforts to add steam to it. Here we take a look at some of the ways in which you can revitalize your campaign to maximize your ROI.
Identify what’s not working for you
Like many companies, you would be working on a multi-pronged Marketing Campaign. You are running campaigns across many social media channels.
You need to dig deep into the analytics and find out which marketing channels are working. More important, which media channels are not working.
Once you identify the channels that are not working then you have two options in hand. Rejig them whichever way possible or abandon them completely. Do not have doubts in exercising the latter option. A channel that does not offer results only eats into your time and effort.
Boost up what works
Once you have identified a marketing channel that is rewarding it is time to boost it up. Many businesses make the mistake of trying too many things. You want to keep it simple. Work on one thing and make sure it is working!
Marketing is a 24/7 job
Has that ‘viral campaign’ remained elusive to you? Are you trying to replicate a viral campaign that has rewarded your competitor? In a tech savvy world it is easy to get carried away running behind a viral campaign. You must remember viral campaigns are hard to achieve and impossible to predict. The fact is viral campaigns start off as ordinary posts. You need to focus on the basics and when things are conducive your campaign would go viral.
Simplify your marketing efforts
Do you have too many people running your marketing campaign? Are you using dozens of tools to target different channels? This is the crux of your campaign’s woes as doing too many things at the same time proves counterproductive. You can have one person handle marketing on Facebook. Instead of having contradictory posts from different people. Get rid of the complexity and you are ready to rock and roll.
Don’t have a marketing calendar? Make one
Does your business cash in on seasonal demands such as July 4 Holiday Sale or Valentine’s Day Sale? If yes, then you need to work on a seasonal marketing calendar. The marketing calendar is to provide your team with ample time to prepare. It does away with all the presumptions associated with the timing of a campaign.
Choose consistency over potential
‘Potential’ is one of the most mysterious words used in the field of marketing. Campaign managers often waste months and even years chasing ‘potential’. The goal somewhere gets lost in the long run. What you need to rather choose is consistency. With time these small rewards can redefine the potential of your campaign.
Be genuine
It is not surprising to get carried away drawing inspirations from others. The issue that you do now want to copy their campaigns. The problem is – you no longer sound genuine. You want to find out what works and develop your own messaging.
Running a successful marketing campaign is all about reinventing yourself . You need to look for new ways of promoting your business. If there are strategies that have not worked, it is worth pausing such efforts.
