I’m writing this article Because the content surrounding Black Hat SEO currently available doesn’t arm marketers with a defensive plan! One would assume so long as you stay on the White Hat path that everyone preaches about, all is well right?

Unfortunately, because most of the black hat techniques  in 2018 are veered towards harming competitors we need good offense! I say offense because mere defense wont neutralize the field! If you find yourself up against these tactics, don’t worry! Because you’ll know just what to do after reading this article!

A Word Of Caution!

It is my theory that because insufficient light been shed upon Black Hat SEO, many grey hat SEO tactics have been mislabelled. Furthermore, the fact nobody has called out individuals utilizing such tactics, is unacceptable!

While it is true that because an individual cheats or further into unethical practice, the short term benefits impact others. Because Grey Hat tactics aren’t done with direct malicious intent, My blog will be categorizing them as Grey So, lets list them off!

Social Profile Automation.

Automating social profiles for the purpose of maintaining audience engagement to extend reach is against Google’s rules. So, this is seemingly one of Googles situational rules apparently to be selectively picked when they choose to point fingers.Why do I say that?

Because almost every social media platform has API integration, and Google themselves offers a Script app to run and automate their other services. Furthermore, it’s not exactly Black Hat SEO they could really legitimately prove you were doing.

Cloaking

Just because cloaking significantly more deceptive and blatantly obvious, it is still in our opinion Grey Hat. According to Search Engine Land, cloaking involves serving different content to crawlers then humans visitors in an effort of deception. I don’t in all honesty how this tactic would be one a logical thinking individual would attempt.

As a result of my affiliate marketing experience, the term cloaking simply translated to masking the actual location of a URL’s destination. whether it was intended to victimize a target, or to fool a computer. it means simply the masking of the url. This definitely isn’t something I’d consider black hat, and cloaking has it’s legitimate usage.

For instance a piece of web property I was blogging on apparently doesn’t get along so great with Pinterest. To appease this I simple sent the initial referral thru another domain and time delayed the referral by 10 seconds with jQuery.

Buying Old Domains And reaping The Former Owners Benefits

So it is true, that you can buy domains and link them to yours for obtaining authority. Additionally, any negatives (Which quite often there is!) are going to get inherited as well. Because of this, the time needed to scrape through the internet is extended and it’s quite a bit of work.

So by no means is this practice of resurrecting domains anything but tediously boring work! In all honesty the person conducting the scrape deserves a reward! However, that is assuming of coarse the domain will have content on it at some point!

Purchasing Content

It’s one thing to hire a professional blogger or writer to produce content for you, that is white hat for certain! Because many instances people buy content off of a website or email spam offer its stupidity. First of all, because you have no idea the source of the article, you have no idea if it is stolen content or not. IF it is that isn’t going to do you any good.

Secondly, Because we aim to trump our competitors, we need content that is original, and far surpasses our competitors or we’ll fail. The only way you can acquire the skill to write articles, design websites, and output graphic designs is practice. So generally speaking, even if your content sucks at first, keep at it!

Private Blog Network.

This particular technique in my honest opinion has utility, especially in adult niches. That’s because it is incredibly difficult to acquire backlinks of any form in many aspects of the adult community. Therefore, building your own links is time consuming, but quite worth it because it doesn’t take much to rank porn lol!

So we started off with Automation in in Grey hat SEO and discussed the absurdity of penalizing someone for automation. Now we’ll flip the script a good 180 degrees because anything in the wrong hands can potentially be a bad thing!

Black Hat SEO Evil Automation.

So if you think one of your buddies from work who made a couple extra twitters was over the top, think again! So if you are not familiar you with the MoZ Page Authority/Domain Authority I’ll fill you in. A 41 in in MoZ is incredibly is an incredibly difficult number to obtain, especially if you’re new to SEO!

However when you steal Facebook’s Ferrari joyriding it makes Black Hat SEO quite a bit easier. This career criminal extortionist Jason Watson, has used a Python script to automate account creation. With several thousand accounts he has organically ranked in the top 10 search results.

The easy solution to massively obstruct these types efforts is using a macros to mass report fake profiles anytime you see a like pile.  Because more than likely that 150 likes you bump into was their doing. So while Facebook doesn’t end up banning them all, about 30 out of every 100 will be shut down. This serves as an ideal deterrent when you acquire one of these unwanted stalkers.

Automated Banning and Suspensions.

Black Hat SEO professional I’ve encountered absolutely love the 1st Amendment. That is up until you start to gain audience and have validity in your statements. In much the same way these individuals praise their accounts, they go into mass offense mode. 

Most people I myself included at one point, are unaware that social platforms set automations in place. For instance if 200 people report you for spam on Twitter, your account gets temporarily locked. In the In some instances they will fax/email 100s of DMCA complaints to get your website removed. Anything and everything to suppress and censor your outcry!

It a childish game to these morons. They were the first to run and tell mom, and the first to try and sucker punch you. No backbone! no spine!

The Super Lazy SQL String Redirection of Google Authority.

Every marketer knows that one of the most difficult part of the whole ranking process is backlinks. Because some Black Hat SEO professionals don’t like spending their day earning links so they use SQL String Redirection to Backlink search engines.

Apparently Google’s Austrian server, Bing, and AOL are vulnerable to this exploit. I must be making this up right? Interestingly enough I’ve politely informed Google several dozen times, and apparently they don’t proactively stop criminal back linking.

Well, at least when it’s someone making them millions of dollars at least lol! You see, because reputation management is 48 dollars a click and that’s what these mugshot guys pay out of pocket for the clicks. This authority stolen directly from the source! Google themselves turn a blind eye to it while they monetize off the extreme imbalnce of their ranking system.

You’re probably thinking to yourself, “So how the goodness do we combat something that even Google themselves wont budge? Thankfully, because backlinks require several to show consistency, although it is a powerful backlink it’s not the end all! Many News sites such as the New York Times, immediately washed their hands of all accidental sources sited in error.

Several other domains and websites have complied and responded to my requests to remove any authority passing links to the criminal. This slowly but surely is diminishing the domains power.

XSS(Cross Site Scripting) & Sweaty API Botnets

According to OWASP, Cross Site Scripting is when the attack injections malicious code on the server side to achieve a middle man attack. Generally speaking proper web application sanitizing, and SSL encryption eliminate these potential hazards. SSL, doesn’t guarantee an atttack will be successful still succeed!

API social profile account takeovers are avoided easily by not downloading apps outside of the play store/ App store. All the majority of API integrations essentially are, is a way of controlling a platform with a variety of programming languages..

Applications are generally easy to eliminate, usually by going into the settings of the platform or device and removing the permissions. So you can see the devastation an individual can have. 5 people were compromised by API integrations during this film.

The second video, highlights the instance where MR. Watson hijacked a admin session of a domain without SSL. As a result, he was able to completely compromise the website, and backlink it.

Dos attacks are not common, nor a threat generally speaking. Because members of hackivist group Anonymous received federal prison time for dos attacks, it’s rare. The rare instances dos attacks occur, it is usually with the usage of a patsy, or “Fall Guy”.

due the fact it’s very much traceable and inevitably other than temporary outage accomplishes nothing for the risk. Manipulation of local results benefits black hats n numerous ways. Local businesses are can gain authority from local directiries.. Things such as Yellow Pages or the chamber of commerce, aren’t available to E-Commerce businesses. All businesses relevant in the geographic area are dominated..

Despite what exports do or do not think they know of SEO. IT’s difficult. the bottom line is a big chunk of easy authority is available to localized businesses. Lucky for us this is a very simple fix! Having a lvl 5 tour guide Google Account speeds the whole process up! By reporting the address fraud to Google, fraud, it is removed! sometimes immediately, sometimes it can take up to a week. I hope my insight aids you in the combat against unfair black hats outranking you! Happy ranking!