Do you have a business but do not attract customers? Are your sales low and you do not know what to do to increase them?
The best method you can use to remedy these situations – and that will not cost you much money – is to launch some Internet Marketing strategies that will help you win buyers in a very short time.
Internet advertising is a way to promote yourself that you should use whatever your type of business; It does not matter if you have a physical clothing store or an online store where you send the products by mail.
Although there are many Internet marketing ideas that you can use to increase your profits, not all work equally well.
A recent study by the marketing research agency Ascend2 to different businesses shows that there are 6 main strategies that give better results than others to promote a company on the Internet.
These Internet marketing ideas are email marketing, Social Networks, SEO positioning, content marketing, mobile optimization, and visual narrative.
This post will explain how each of these ideas works and how you can put them into practice in your business to increase your customer base and your sales.
1. Marketing by email
Email marketing is the strategy that works best to convert visitors to a web page in customers, as well as to increase the sales of any business.
Why? Because it is a way to reach the direct buyer by sending an email to their email. Also, the different offers or several new product launches can be sent in a personalized manner according to the interests of each client.
If a person comes to the web page of your business and gives you their email address so you can send them news about the products you sell, it is because they are really interested in your brand.
And this makes it much easier to sell new items or services that you launch.
In addition, you can customize what offers you send to each subscriber.
For example: if you have just launched a product that fits men between 18 and 30 years old, through this strategy you can send an email only to subscribers on your list who are male and between 18 and 30 years old.
So, you’re targeting a much more specific group that has a real interest in what you’re offering, and those users are much more likely to make the purchase of what you’re promoting at that moment.
How to put this marketing strategy in motion?
To begin with, you will need to have a web page where you sell your products or services, or where you show your physical business to attract customers to it.
If you already have a website, you will only have to include in it a newsletter or newsletter that your visitors can subscribe to when they enter your page.
There are different companies where you can register to start using this type of service, but I recommend the best 3 I know: Getresponse (the best and cheapest), MailChimp, and MailRelay.
Make sure to put a box so that your visitors subscribe to the main page of your website, and also to the rest of the subpages through a box in the side menus or through a pop-up.
When you have enough subscribers, start sending them emails with attractive offers and discounts, and news about new products that you put on sale.
Remember that for email marketing to be effective, the titles of your emails must be seductive for subscribers to open them, and it is good that you include an image of each email that you send.
2. Marketing in social networks
83% of people who use the Internet also use Social networks. And that’s why this has become the second best online marketing strategy to promote yourself.
Many physical businesses, although they do not sell any type of product over the Internet, have profiles on a social network because they know how important online presence is to grow their businesses.
If you also have some type of company, it is essential that you register on these platforms to advertise.
Best of all, social media marketing will not cost you anything!
You can buy some ads on Facebook or pay to Twitter to promote your account. But if at the beginning you do not have money, it is not necessary that you spend anything in using this type of accounts.
How to put this marketing strategy in motion?
The first advice is that you do not register in all the social networks there are. With that you will only lose time and surely what you do will not be effective.
Start by creating a profile only on two social networks, but make sure that these social networks are what your customers use.
Here is some information to help you choose the ideal social network for your business according to your clients:
1.44 billion users
55% are men
45% are women
87% are between 18 and 29 years old
316 million users
25% are men
21% are women
54% unknown gender
37% are between 18 and 29 years old
300 million users
68% are women
32% are men
90% are between 18 and 35 years old
100 million users
85% are women
15% are men
54% are between 18 and 32 years old
With the data above, if for example, you have a women’s clothing store, the best thing would be to create an account on Facebook, Instagram, and Pinterest, because they are the social networks where there are more women.
If instead, you sell motorcycles, where the public tends to be mostly men, it is preferable that you make a profile on Facebook and Twitter where there are more men than women.
Once you have chosen your two main social networks, make sure you publish content frequently (a couple of publications a day are fine) about your products or services, but it also includes content such as photos or funny, interesting or motivating phrases.
Interact with your fans and ALWAYS answer the questions they ask you through these means. And publish promotions and exclusive discounts here for your followers; this way you will make them feel special, and want to buy you more.
3. SEO positioning
SEO positioning is a technique with which web pages get to be among the first results of search engines like Google or Yahoo.
You may think what this can do for you, but in reality, it is very important.
If you have an online toy store, and your page appears first in Google results when someone searches for words like “buy dolls” or “toy store,” it is more likely that that person will visit your website instead of looking at another that appears on the second page of results and if the products you have are attractive, make the purchase at that time or save the link to your online store to place an order later.
Therefore, this is one of the best Internet marketing strategies to generate traffic to your website, to know more people, and with which to attract visitors who then become customers.
How to put this marketing idea in motion?
Although SEO positioning is usually a tactic that large companies entrust to experts in this sector, you can also start using it without needing to be a professional in this area.
A special post will be dedicated to this in due course. Stay connected to this platform.
4. Content Marketing
This type of marketing consists of publishing content such as articles, images, games, presentations, or ebooks, that are related to the product or service you sell.
In this way, you offer unpublished or attractive content to users to capture their attention.
Once they reach you and access the content you’ve generated, you’ll have to convert that interest into a purchase.
How to put this marketing idea in motion?
There are many methods you can choose to do content marketing in your business.
One of them is to create a blog on your website and write quality articles related to your articles or services that may interest your potential customers.
You can also use this technique on social networks by posting photos of your products with a direct link to your store.
5. Web design adaptable to cell phones
Although you have never been told about this strategy, you should know that it is also vital to get customers and increase your sales.
The smartphones and tablets or tablets are devices that are increasingly used more to surf the Internet, check our emails, or buy online stores.
And that is why it is essential that if you have a web page, it is adapted so that it is also seen correctly on a cell phone or tablet, not just on a computer.
Navigating a page from a computer is very different from doing it from your phone. There are even websites that cannot even be seen on a smartphone!
And if someone who only has access to the Internet from his mobile, or who cannot use his computer at that time, cannot enter that page or navigate it is very difficult, guess what?
He will leave that website and it will be a sale that you will lose.
How to put this marketing idea in motion?
If you are going to start an online store or a web page of another type, I recommend that when you choose a template to install your design you ensure that it is responsive or adaptive web design.
Most templates that exist today (both paid and free) already have this function incorporated.
And in this way, you will not have to do anything at all to make your page look good on any device.
But if you already have a page, and check that your phone does not look good, it is best to hire a Programmer to make some small adjustments in the code of your website and the design is adapted to any type of screen.
6. Visual narrative to attract customers
90% of the information that is sent to the brain is visual. A video on YouTube is shared 12 times more on social networks than a written article. Photos are also shared 2 times more than a link.
All these data are for you to realize that using visual elements in your business can mean a significant increase in both your customers and your sales.
Through the visual narrative on the Internet, a company, without spending anything or very little money, can reach the target audience in a very short time.
Because be honest: what do you prefer, that they sell you a product through a long text that you must read, or through a funny video that in a couple of minutes you can see?
How to put this marketing idea in motion?
Here comes into play any idea that comes to mind with visual elements.
You can start a YouTube channel by uploading videos about what products you sell, how they are used, tutorials to learn something related to them …
You can also post photos on Facebook with inspiring phrases so they can be shared and your company knows more, or with images that show fun ways to use what you sell.
Even create games like attractive puzzles that, if properly completed, uncover a discount coupon or some original content.
Conclusion
Attracting customers and increasing your sales is very simple if you combine several of these Internet marketing strategies. And in most of them, they will not have to invest any money to put them into practice.
What Internet marketing ideas are the ones that work best for you? Leave me a comment below to know what you think.
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