Marketing your business doesn’t have to be solely digital. Take advantage of the space you have at your establishment with signs, easels, flash boards and more. This strategy is beneficial for most businesses, including restaurants, bars, bistros, cafes, food trucks, pizzerias and ice cream parlors.
- Sidewalk Menu Chalkboards
These boards are ideal for commercial establishments based in a downtown setting where thousands of people walk by every day. They are automatic attention grabbers. Most chalkboards can be used with regular chalks and erasable chalk markers. Using eye-catching colors, fonts and displays you create will help bring in customers and enhance the atmosphere of your establishment.
- Flash Boards
Advertise your drink specials, dinner deals, nightly entertainment, and more with an LED write-on flash board! LED boards can come with multiple color and brightness settings and multiple display settings to grab the attention of your customers or passers-by. With a flashboard’s flexible writing method, you can use your creativity to write any message or picture for your advertising needs. By using a soft clean cloth or tissue paper, the messages can be easily erased. The flashboard is easy to carry and install. You can effortlessly change the colors and the flash mode with a push of a button.
- LED Open Sign
Let customers know you’re open! This eye-catching graphic may be overused, but it never fails to get the job done. Using its easy operation, simply flick the on switch; the people passing by looking for a place to eat will be instantly drawn to your establishment. Whether it’s day or night, people passing by will always know when you’re open for business.
Some content you can put on a sidewalk chalkboard or flash board are:
- Weekly specials and other promotions
- Social media handles
- Food/drink holidays
- Food puns
- Pop-culture references
- Favorites from the menu
- Special events
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It might be pretty straight forward to most people on how to decorate and design their own chalkboard or flashboard. But making a few minor changes can make all the difference. Here are some tips that will allow you to get the most out of using your signs:
Be Clear and Noticeable
You can definitely play around with angles using your signs. However, the main objective is to get people to look at your sign. If your main entrance has plants or other clutter, you may want to reposition it so that they don’t cover your sign.
Make Your Text Work
In addition to being clear and noticeable, you want your text to do the same. Choosing bright colors and using larger fonts will make your content pop right off the board. But be sure to keep it short, sweet and to the point. If the text is too long then most people won’t think twice about looking at your sign.
Show off Your Business
Adding your company’s logo, signature color scheme and Social Media Handles will add personality to your advertising; something that your customers and people passing by can identify with.
Impulse Buying
What are some features about your establishment that stand out from the crowd? It’s the little things that matter sometimes, and letting the public know about your features that other establishments may not have goes a long way. Some content that can create impulse buys are:
- Locally sourced food (farm to table)
- Limited time only specials
- Live music night and other future events
- Happy hour or $3 drinks after 9 p.m.
- Child/student/senior discounts
- Vegetarian/vegan/gluten-free options
- Free Wi-Fi
- Carry-out options
Adding to Your Sign
It doesn’t stop here! You can make the front of your establishment stand out even more with additional flashing graphics, lights, and other accessories. However, be mindful of bright/flashing lights, as some people’s eyes are sensitive to light.
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Zanduco’s Adaptable Signs
Browse through Zanduco’s unique selection of easels, flash boards and signs to keep your business out in the open and for everyone to see. Optimizing the use of location and pedestrian traffic can be done easily with any of our window, door and sidewalk signs.
To view our signs and easels, visit www.zanduco.com
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