2024-04-24 09:30
An influx of petroleum dollars tends to turn heads. Just ask Guyana.
This small South American country used to be among the Western Hemisphere’s poorest. But that&rsqu… Read More
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Stay up tp date with the latest international recruitment and enrollment research for higher education marketing
2024-04-17 09:30
If you’re on the fence about WhatsApp, know this: Meta’s goal is to make WhatsApp a household name, whether it is to shop, chat, or stay on top of news and events… Read More
2024-04-10 09:30
What’s up with WhatsApp is a question we find ourselves answering a lot lately, especially when talking about student recruitment. And it is a bit more for internationa… Read More
2024-03-30 13:59
Have we been selling ourselves short? A recent working paper by the National Bureau of Economic Research has got us thinking, "Yeah, maybe."
The not so fine print in … Read More
2024-03-27 09:30
Admissions teams are working a little harder this admissions season, thanks to a few external inputs. We’re looking at you Supreme Court and FAFSA. That’s not to… Read More
2024-03-20 09:30
I’ll be honest with you, the AIEA 2024 conference produced a tremendous number of insights from so many leaders in our field. It has been a challenge reducing, selectin… Read More
2024-03-13 09:30
Today, an important and fascinating aspect of how EdTech is evolving for higher ed. Little discussed, but hugely valuable to your student success efforts. We are focusing on… Read More
2024-03-06 10:30
Cultural nuance is no “nice to have.” It’s a must. Does your current marketing team understand this? Do they have the deep consumer insights needed to attra… Read More
2024-02-28 10:30
Tianyu Shen is a business analyst from China. Isabel Aucca is a digital campaign manager from Peru. These two members of the Intead team, both on STEM OPT programs through No… Read More
2024-02-21 10:30
Are you in a position to approve funding requests from others? Or are you the one asking for funds? We have some perspective that can help you either way.
Today, we are offe… Read More
2024-02-14 10:30
A key driver for international students: the ability to gain hands-on work experience in their fields of study.
If you’re paying attention to SEVIS s… Read More
2024-02-07 10:30
Don’t blame Gen Z, but their insatiable appetite for social media can create quite the content grind on the backend. We hear it from our clients. Why must engaging soci… Read More
2024-01-31 10:30
Until Threads, ChatGPT was the fastest-growing consumer app in history taking a short 2 months to amass 100 million users. Though Threads’ frenetic growth has tapered (… Read More
2024-01-24 10:30
With the very real concern of declining domestic enrollment numbers, US institutions are right to broaden their recruitment strategies, including their international reach. Thinkin… Read More
2024-01-17 10:30
If something isn’t online, does it even exist? We jest, and yet, without a strong online brand presence, many prospective students and their families really won’t know yo… Read More
2024-01-10 10:30
As I headed to Phoenix for the AIRC 2023 conference, I wondered if the window had already closed for education institutions just now considering starting up with commission-based a… Read More
2024-01-03 10:30
2023 ushered in some much-needed numbers. Enrollment rose among undergraduate (+2.1%) and graduate (+0.7%) students. And while freshmen enrollment trended downward (-3.6%), i… Read More
2023-12-20 10:30
From the annual CIEE conference in Paris to Pie Live in Boston then AIRC in Phoenix and a super quick turnaround to ICEF in Miami, Q4 literally flew by. You, too? We wouldn&r… Read More
2023-12-13 10:30
The PIE Live North America event in Boston did exactly what it was supposed to do. We gathered, we laughed, we explored, and in some cases, we clashed. Not dramatically, just a bit… Read More
2023-12-06 10:30
Market diversification is one obvious answer to sustaining enrollment numbers. How to successfully go about it, however, is often less obvious. Looking beyond your own campus… Read More
2023-11-26 21:19
The opening plenary at the 76th CIEE conference drew a crowd earlier this month in Paris. No wonder. With a jaw-dropping panel representing Elon, Arizona State, Northeastern, and D… Read More
2023-11-15 10:30
Is TikTok effective for student recruitment advertising? An increasingly common head scratching good question.Without giving it too much thought, you might assume, “Of course i… Read More
2023-11-08 10:30
Forget Wordle. Here’s a real problem for you to solve: If India, which recently unseated China as the world’s most populous nation, has over 1.4 billion people and 17.5%… Read More
2023-11-03 17:29
Last week we helped dissect the TikTok ad platform [insert link]. If you took anything away from that read, we bet you learned that: Read More
2023-11-01 09:30
Students and digital media, right? TikTok rules! Oh, and Instagram. But, email is dead. Search is dead. Facebook is dead. (Pro tip: these all still have value to you).
Now ent… Read More
2023-10-25 09:30
We may have found your next best way to get you through your commute. And yes, it’s a podcast. You’re likely familiar with the EdUp Experience Podcast, and if not, then i… Read More
2023-10-18 09:30
Most inspiring feature of NACAC ‘23: Angel Perez, NACAC CEO, interviewing Maryland Governor Wes Moore and US Secretary of Education Miguel Cardona in the opening Plenary for 7… Read More
2023-10-11 09:30
Bringing the real world into the classroom is so important to the future of your students. And last week we shared one way Suffolk University is taking action (find that post here)… Read More
2023-10-04 09:30
Let’s talk about the messaging your institution uses to convince students and families that what you offer has value. Pretty simple stuff, right? Maybe not. You’ll apprec… Read More
2023-09-27 09:30
For an industry that takes a lot of heat for being slow-moving, it sure feels like change is happening fast. You feel it, too, right? The pains of adjustment and growth. We’re… Read More
2023-09-20 09:30
Not to brag, but Intead is a pretty great place to work. When the team gathered at an all-day retreat earlier this fall, I was reminded why I love what I do. I work with some really… Read More
2023-09-13 09:30
Chinese student numbers are sobering. With the latest IIE data showing a 26.1% decline in total U.S. incoming students from China in 2021/22, you and your peers are more than aware. It… Read More
2023-09-06 09:30
Does the rise of AI change the value of predictive analytics?
In 2020 we were all looking for a little predictability and sustainability. In life as well as… Read More
2023-08-30 09:30
In 2019, the Intead team along with FPP EDUMedia conducted primary research to assess the influencers, interests, and political reactions in African and Latin American student populati… Read More
2023-08-23 09:30
Those of us with an entrepreneurial spirit and a global network typically see things others don’t. In the enrollment management field, the entrepreneur mindset is an asset, and y… Read More
2023-08-16 09:30
The non-traditional student can be anyone. To have one definition of a non-traditional learner would limit what we’re trying to achieve. And trying to reach all of them is essent… Read More
2023-08-09 09:30
Growth-minded institutions are taking a long, hard look at their approach to non-traditional students.
This is part 4 in our 5-part blog series on reaching and enrolling non-tra… Read More
2023-08-02 09:30
If you’ve been following this series on non-traditional students, or paying attention to the shifting student landscape at all, then one thing’s clear: non-traditional stud… Read More
2023-07-26 09:30
For a while, there were fairly common rules. First you graduate high school around age 18. Then go to university. Four years later you graduate with a degree and an employable set of s… Read More
2023-07-19 09:30
Meet Darlene. Her journey as a non-traditional student is one you need to know. Not because it’s unique. But because it no longer is.
Darlene’s dad was a full-time tracto… Read More
2023-07-12 09:30
Is it all about the enrollment numbers? Hitting “the number” is the driving force behind so much effort. So much pressure. A growing number of US universities now use educa… Read More
2023-07-05 09:30
Your summer intake is taking shape and your dreams of a solid fall enrollment are far less murky. At this point, the numbers are fabulous? Frustrating? Fictitious? Let’s go with… Read More
2023-06-28 09:30
Your prospective students spend nearly 6 hours a day on social media. Doubt their usage will dwindle anytime soon. The good news is you know where you can find your audience. It’… Read More
2023-06-21 09:30
Let’s start with this: our NAFSA 2023 slides are perhaps the most concise and clear educational tool we have produced to-date. When you have 3 strong speakers and just 50 minutes… Read More
2023-06-14 09:30
Your enrollment team is furtively evaluating fast-track routes students can take to achieve career growth. How can we promote a new product that clearly has growing demand when its con… Read More
2023-06-07 09:30
The enrollment cliff has everyone a little on edge. People are burned out and frustrated. Leadership is looking for bigger gains in shorter time frames. And traditional students just a… Read More
2023-05-31 09:30
Let’s talk about the gaps between your international students’ expectations of studying in the U.S. and their actual experience. You know, the sort of expectations on which… Read More
2023-05-24 09:30
Reading Jon Boeckenstedt’s piece “I’ve Worked in Admissions for 40 Years. It’s More Stressful Than Ever,” published last month in The Chronicle of Higher… Read More
2023-05-17 09:30
Emerging markets are the talk of the town in the world of international student recruitment. Diversifying enrollment takes many forms. Looking beyond the traditional global student sou… Read More
2023-05-10 09:30
It’s good news / hurry-up-and-move news for Chinese students.
The good news: pandemic-era travel bans are lifted.
The hurry-up-and-move news: China announced it is returning to… Read More
2023-04-26 09:30
If only for a cohesive, supportive team.
Almost 1,000 Edu trustees and presidents attended the Association of Governing Boards (AGB) annual conference in San Diego a few weeks ago. 80… Read More
2023-04-19 09:30
Last week’s blog post helped define the data use problem (find Part 1 here). This week, taking us further into what to do about it.
Trust us, you’re not the only team whos… Read More
2023-04-12 09:30
You only thought you were using data to make smart decisions.
Understanding how to use data to support institutional planning and growth requires talents and skills that are learned a… Read More
2023-04-05 09:30
That feeling when you recognize your passport stamps are indicators of future success – for you, and your future international students.
With all that 2023 travel and recruitmen… Read More
2023-03-29 09:30
So many SIOs and others working with international students tell us the broader campus community lacks meaningful insight into the role internationalization plays across their institut… Read More
2023-03-22 09:30
Your MBA program had been a sure bet for years. So, why the more recent application declines?
The latest data from Graduate Management Admission Council’s Application Trends Sur… Read More
2023-03-15 09:30
“The term you’re looking for isn’t ‘diversity of thought.’ It’s ‘productive conflict.’”
A thought-provoking post from Lily Zheng… Read More
2023-03-08 10:30
A great gathering in DC as nearly 800 attended this year’s AIEA conference. The conversations were varied and interesting, as always. Kudos to Darla Deardoff, David Fleshler, and… Read More
2023-03-01 10:30
Worth evaluating: will your 2022 student recruitment plan and budget be relevant for 2023?
Some are saying Search is dead. It is certainly getting increasingly complex. And hello Cha… Read More
![ICYMI: Getting Started With [New Tech Marketing] Series](https://cdn.blogarama.com/images/posts_thumbs_site_id/2726/272611-2252469505.w320.jpg "ICYMI: Getting Started With [New Tech Marketing] Series")
2023-02-22 10:30
It’s a sad day when a good idea dies on the cutting room floor simply because the team didn’t quite know how to pull it off or have the time to implement it. Because who ha… Read More
2023-02-15 10:30
Love this photo: a last-minute session prep discussion as we reviewed the slides for our AIRC 2022 session all about the student journey. The student path to enrollment is really no pa… Read More
2023-02-08 10:30
What we know: On a macro level, stalwart student recruitment sources are in flux with China declining a lot and India rising a lot. Other source countries are similarly difficult to pr… Read More
2023-02-01 10:30
When it comes to education marketing for private high schools and universities, customer service isn’t usually high on the list of marketing channels to invest in. While it&rsquo… Read More
2023-01-25 10:30
Let’s be honest. We’re not all people people. And we’re not all data nerds. Or content creators. The point: we need a team with varied talents to cover all the tasks… Read More
2023-01-18 10:30
In what month do students in Brazil graduate high school? How about China? Are they the same? Germany and France must be on the same schedule though, right?
Out of the top 29 countrie… Read More
2023-01-11 10:30
…It goes further than identifying opportunities. You also need to manage them. Perhaps a renewed focus on the mechanics will move the needle more effectively?...
Our full-day w… Read More
2023-01-04 10:30
Your feedback keeps us on the right track. You, our blog readers, tell us with your clicks and your comments. We welcome the likes, the corrections, the whole shebang.
As we look ahea… Read More
2022-12-14 10:30
Coming in hot off a truly inspiring in-person workshop with peers and industry leaders yesterday. So many wanted to come but for the timing (or internal approvals). Not to worry. We&rs… Read More
2022-12-07 10:30
As our industry reckons with the decline in Chinese student enrollment, we offer insights on regions that may fill the void. But, it’s so much more than that. Broadening our inte… Read More
2022-11-30 10:30
The decline in enrollment continues in two really important student segments for so many US universities: domestic US and Chinese students.
So, what are you doing about it? Plenty, we… Read More
2022-11-23 10:30
If social media isn’t part of your student recruitment strategy, then, uhm, we need to talk.
[crickets]
Ok, good! Because of course social media is part of your strategy. Now… Read More
2022-11-16 10:30
This month the American Council on Education (ACE) released the 5th edition of its signature “Mapping Internationalization on U.S. Campuses” report. Some say it’s the… Read More
2022-11-09 10:30
At some point when we listen to stories of successful initiatives, part of that story almost always includes a line like this: "Well, we were really curious about..."
How is your curi… Read More
2022-11-02 09:30
Here’s a quick tease: has someone with a brilliant marketing mind approached you about using influencer marketing to promote your institution? Let us be perfectly clear: it&rsquo… Read More
2022-10-26 09:30
It’s late. A Friday. And the undergrads are relaxed and thinking out loud, among other things undergrads tend to do late on a Friday night.
“I don’t know. Maybe I s… Read More
2022-10-19 09:30
Email A/B testing tests exactly what again?
Last week we shared the 3 easy steps to the A/B testing process:
Define what you want to optimize
Develop a hypothesis
Choose your sam… Read More
2022-10-12 09:30
Email marketing isn’t a matter of simply hitting ‘send’ and hoping for the best. The best email campaigns develop from multiple rounds of A/B testing. Not news to you… Read More
2022-10-05 09:30
The relief of entering a more “normal-ish” academic year is met with both new and familiar recruitment and admissions challenges: student housing shortages, diminishing int… Read More
2022-09-28 09:30
If career outcomes truly drive prospective student decision-making (they do), then a critical question arises for most institutions: Are you effectively utilizing your alumni to recrui… Read More
2022-09-21 09:30
Going to university remains a search for direction and a process of maturation. And yet, there is a culture shift that has been growing over the past few decades. That culture shift is… Read More
2022-09-14 09:15
Does your institution work hard to develop employer connections?
Due to the pandemic, Intead paused its international student internship program. We are so glad to have it back as we… Read More
2022-09-07 09:30
All eyes on China is not a winning international student recruitment strategy today. Not that it ever was. The stronger approach: diversifying the pool of countries your institution pu… Read More
2022-08-31 09:30
The best markets for international student recruitment have three key things going for them:
a growing youth population,
rising incomes, and
employment opportunities fo… Read More
2022-08-24 09:30
Let’s talk about specific tactics for mid- to lower-funnel marketing communications. And specifically, what do Chinese students really want? And how are they making their decisio… Read More
2022-08-17 09:30
In an era where most social media platforms focus on curating an aesthetic feed, Snapchat stands out. It launched in 2012 as an app where messages “self-destruct” within se… Read More
2022-08-10 09:30
With Chinese student numbers in serious flux in the US, we thought we’d check in with our colleague Sally Zhu who is currently working with international students in Ningbo, Chin… Read More
2022-08-03 09:30
I need this couch moved to our second floor sitting area. Clearly this is going to take both of us working in tandem.
“You want to go up first?” You ask.
“Sure,&rdq… Read More
2022-07-27 09:30
The last time we wrote about Instagram marketing was in 2016. A lot has changed since then. But not everything. It resolutely remains a visual communication tool. But is it still relev… Read More
2022-07-20 09:30
Global student recruitment, finding student segments domestically and abroad, is simply not rocket science.
We know the processes and don't need another generic report about what stud… Read More
2022-07-13 09:30
The near-term forecast: sunnier skies for international student recruitment.
That’s according to the “Spring 2022 Snapshot on International Educational Exchange” by… Read More
2022-07-06 09:30
Marketing Rule No. 1: Be where your target demographic is. If your audience skews toward ages 16 to 24, then your audience is on TikTok. Know anyone focused on this market? We thought… Read More
2022-06-29 09:30
…and that’s a wrap for Q2 ‘22. While personally there were a few bumps along the way (thanks Covid for yanking #NAFSA2022 out from under me!), overall, the industry… Read More
2022-06-22 09:30
Consider the fact that postsecondary institutions have lost nearly 1.3 million students over the course of the past two years. And last year over 940,000 “Some College, No Creden… Read More
2022-06-15 09:30
The most common topics of conversation throughout #NAFSA2022:
So much is in flux right now globally and central to it all: China is not what it used to be. When will China come back?… Read More
2022-06-08 09:30
As I sat out most of the #NAFSA2022 conference in my Denver hotel room due to a positive covid test the day after I arrived, I worked the phone, email, and social media to keep as many… Read More
2022-06-01 09:30
Day One of #NAFSA2022 and it just feels so good to be back together. Optimism is in the air. The social media chatter among our colleagues here is exuberant.
Even if you’re not… Read More
2022-05-25 09:30
Like you, we spend a lot of time getting into the mindset of students. We need to understand their behavior, their decision making process, by region, by study interest, by age and oth… Read More
2022-05-18 09:30
Your campus may feel a little cozier this fall as housing units start to fill up again. Welcome news, right?
The enrollment dip we’ve been living through could rebound to pre-pa… Read More
2022-05-11 09:30
"Where else should we be?"
This question comes up consistently in our workshops, webinars, and client conversations,
The reality: you’ve been wanting to diversify your recruit… Read More
2022-05-04 09:30
In the higher education space, your institution is competing with so many options that prospective students have. We know that most students attend a university within 50 miles of thei… Read More
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