Facebook has exponentially grown in popularity since it was launched last 2004. Now, almost everyone has an account on it. This is the top social media platform of choice not just by the youth, but also adults aged 30 to 40. Click here to know more about what type of Business attracts the older population.

You, as a business owner, can take an advantage of the huge pool of potential customers by creating a dedicated business page for your company and promote your products and services.

Here are some tips that can help you market your business on Facebook:

1. Make Use of Facebook’s Tools

Some entrepreneurs and marketers choose to create a personal Profile for their business instead of a business page. This mistake causes them to miss out on the free content creation and  marketing tools as well as the paid promotion feature that Facebook provides their business partners.

• Pages App – It allows you to publish and send content as an administrator of a page and manage multiple pages using one app.
• Marketing – Create ads and automate posting on optimal times based on your customers’ browsing habits.
• Analytics – Check which posts are gaining more likes and comments to help you improve your content.

Moreover, with a business page, your customers would only need to click the “Like” button and they automatically get subscribed to your posts. Whereas, in a personal profile, potential buyers would need to send you a friend request to engage with you, which feels like more work on their part.

2. Pick the Right Profile Picture and Cover Photo

Similar to the vital role your logo plays for your business, an impressive profile picture and cover photo can make a lasting impression on your customers. You can keep it simple for your page’s picture by uploading a high-quality image of your logo. This way, your customers will know that your brand is interacting with them since the profile picture is the one that’s shown on comment thumbnails.

Picking the right size of your images is essential, too, so it might not appear blurry or pixelated. Here are the sizes required for the images on Facebook:

• Profile Picture – 180 x 180 pixels
• Cover Photo – 828 x 315 pixels
• News Feed Link Image – 1200 x 900 pixels
• Video Thumbnail – 1200 x 675 pixels

3. Keep the “About” Section Accurate

There’s nothing more frustrating than visiting a business’ official Facebook page only to find that it does not list down any contact information, store hours, or even a link to their website. Your brand’s “About” section is crucial to your conversion rate. If your customers don’t know how to purchase your goods or how to contact you, chances are, they won’t buy from you ever again.

Make sure to put the vital details about your business in this section. Optimize its preview as well to include a concise copy of what your brand is all about. Edit this part of your Facebook business page by clicking on the “About” tab and hovering over a specific line and clicking on the pencil icon.

4. Organize a Contest

Facebook’s current algorithm places posts with many likes, comments, and shares at the top of the news feed. Take advantage of this feature by engaging with your followers through a contest.

One significant benefit of organizing a contest is that you can customize the mechanics according to your goals. These are some of the tactics you can employ contests to your advantage:

• Gain More Likes – Asking for likes point-blank can make your business sound desperate. If you hold a contest, you can achieve this without difficulty and not damaging your brand’s reputation.
• Free Content – Some businesses hold a contest on who can capture the best photo with their products. This provides you with free user-generated content that your followers post directly to your page. Or, if you want more positive reviews on your products, you can hold a contest on who can write the best feedback for your goods.
• Earn Followers – If you want to have more followers, you can ask your subscribers to tag as many friends as they can to win a prize. They can also share your page or post on their profiles which can lead to you scoring huge points on Facebook’s algorithm.

Conclusion:

Facebook is a valuable tool for business because of its massive pool of users. It has affordable advertising solutions that you can customize to reach your target audience no matter where they are. Improve your presence on the social networking platform to increase brand awareness, enhance customer engagement, and to boost your sales.

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