In Chapter 6 of Ken Robinson’s Out of Our Minds: Learning to be Creative, he really delves into the concept of creativity.

Creativity is ultimately the process of having original ideas that have value. The key to his definition are three words; process, original, and value.

In the full article, on the Coach Training EDU blog, John Williams outlines the meaning behind Robinson’s three key words of creativity and shares his two biggest takeaways from the chapter.