Currently, Digital Marketing is not only the fastest growing field in the world but it is also the future of marketing. Digital Marketing has made its Significance in a lot of fields and industries. Although, it’s new in India but spreading rapidly.

The persons who are expecting Digital Marketing as their career have a new and vast career opportunity. They also have active embracement from the companies as well because the persons having certificates of Digital Marketing Course have more weighted CV than an expert without the expertise proof.

Here is some Best Certification course both free & Paid for Digital Marketing are given which will help you to get the best knowledge and valid proof for your expertise.

The Need for Digital Marketing Certifications

The major reason for pursuing these Digital Marketing Certifications is the growth of digital media adoption which has made people select digital marketing in order to get certified. talented and skilled marketing professional are widely required for an organization or small company who can deal with issues proficiently.

When any Organisation employees a fresher, they first check if the candidate has certifications in digital marketing or not. Companies receive hundreds of such resumes which define their expertise in the Digital Marketing field but only a few are selected from the heap of CVs. And of course, the CVs having certifications got more weight over certificate-less CVs.

Any company cannot rely on your resume unless it has a valid hard copy for your certification. Pursuing courses in digital marketing or having few years of experience are different things but the thing which is important is the certified professionalism so that company can trust you easily.

Authorized Digital Marketing Certifications can give you privilege if you have got the certificates from any reputed institute or company, or you have earned it from Google. In this case, your CV will have the highest weight among all of the CVs.

There are Paid and Free, both types of certifications in Digital Marketing! Some of the best Free & Paid Certification are here.

Free Digital Marketing Certifications

#1 Google's Digital Marketing Certifications

Understanding the Digital Marketing is a prior need for a beginner. And if you are a beginner in this field you should go for this introduction program. Here you also will get learning material for 6 to 7 hours.

Google Certifications are Completely free! Even the exams for google certification are also free. Here you will need to go through online examination after the completion of the course where you need to score 80% marks to qualify.

Another great thing about this certification is that you can give examination in 7 days again. There is no limit on attempts.

There are 9 types of Google Certificates for Digital Marketing course which Google issue after clearing its exams-

• Google Digital Unlocked Course Certification

A course about the basics of Digital Marketing and implementation with correct strategy.

• AdWords Fundamentals Course Certification

Learning of Unique targeting methods of capturing leads, campaign implementation with correct strategy etc.

• Video Advertising Course Certification

Creating compelling videos & Ways to grip the potential of videos as advertising media

• Shopping Advertising Course Certification

Create and administrate Google Merchant Center account efficiently.

• Analytics Course Certification

The course teaches to sense the pulse of leads. Here you learn how to know to utilize the Behaviour and interest of the audience and how to connect AdWords and analytics to give your campaign most efficient.

• Google My Business Course Certification

How to use Google my Business and keep your information updated on Google maps and search.

• Google Tag Manager

Google Tag Manager course helps to understand how to track and manage your own website data.

#2 Bing Ads Accreditation Exam

Bing is another professional certificate provider which gives a certificate on the basis of online examination for free. Bing Ads Accreditation exam provides complete professional Digital Marketing Learning Certificate if you pass the exam.

Bing also provides a course guide of 109 pages with learning fundamentals of SEO or Search Engine Optimization. The course duration of this program is 15 to 20 hours.

The exam consists of 100 question and minimum  80% marks are required to crack the examination.

#3 Hubspot Inbound Marketing Certificate

The Hubspot Inbound Marketing Course is also a Professional and free of cost certificate. The course is especially about Inbound Marketing which is very different from other Marketing techniques. The course consists of 12 modules in which 4 stages of the module are enclosed with an inbound slope. The program duration is 3 to 4 hours. And you need to clear both test and practicum, you will be fully HubSpot certified. However, this certification is for Hubspot customers only.

You will get 60 questions in the exam in which 75% is the minimum passing score.

#4 Hubspot Email Marketing Certification

Most of the people highly prefer this course and certification in all over the world to learn Analytical Skill of Digital Marketing. The course duration is 2 to 3 hours. You will get 60 questions in the exam and 75% marks are required to clear the exam.

#5 Youtube Certification

The video is becoming a preferred content medium for every business or service as a person can tell a lot of things through a video in very less time and so it is important to have a well-defined video content strategy.

The Youtube certification course for Youtube is consist of 29 modules and it is free of cost.

#6 Twitter Flight School Certification

Twitter also provides free of cost certification program of two type: Executive Leadership and Marketing Leadership. The course is about Twitter marketing campaigns, case studies, best practices and additional resources which gives a professional knowledge of Twitter. There is no exam for this course and duration for courses are 10 and 60 minutes.

Paid Digital Marketing Certifications 

#1 Online Marketing Certified Associate (OMCA)

Fees: $225

Online Marketing Certified Associate (OMCA) is the top digital marketing certifications which are a paid one. It is a base step to have OMCP certificate further. If you have just begun their career in digital marketing, the course is much use of you. It exhibits the core knowledge of online or Digital marketing ideas.

An online exam is conducted to gain the certificate. It consists of 72 MCQ or Multiple Choice Questions and allows 75 minutes to finish the exam.

If you want to apply for the Online Marketing Certified Associate (OMCA) further after OMCA, you must have the following things-

A passing score of OMCA exam + 600 hours experience in online marketing

                                                              (or)

Proof of completing the OMCP-approved course within the six months before your date of application

#2 Facebook Blueprint Certification

Fees: $150

Facebook Blueprint Certification is an advanced-level dexterous learning for products and services of Facebook and Instagram. It provides two Facebook advertising certification- one is for buying and another is for planning.

You will get 50 to 60 question in which 700 marks is passing marks. The duration of the exam is 75 minutes.

#3 Content Marketing University Certification

Fees: $995

Content Marketing University goes through every vertical of content marketing with 7 primary areas –

• Audience
• Channels
• Conversation
• Measurement
• Planning
• Process
• Story

These areas assist you in creating the best knowledge of content marketing. The people who love writing, this course is the best choice.

And you must finish the course and exams to get certified.

#4 Distilled U

Fees: $40/month

Another paid course for Digital Marketing is Distilled U. From this course, you can get the knowledge of basics of Keyword Research to Google Analytics. You can also move on to further SEO courses to dive deeper into strategy. 

#5 Hootsuite University Certification

Fees: $99 to $2,20

HootSuite University is best known for social media certification. HootSuite is an organization which provides education programs. The National Institute for Social Media (NISM) provides social media courses as well as certification. But to get into this program, you need to be a HootSuite user and a pro member. Students of Hootsuite University are provided a badge to show on their social media profiles. These Students easily can get placement in HootSuite Certified Professionals Directory.

HootSuite provides five types of digital marketing certifications:

• HootSuite Platform Certification
• HootSuite Social Marketing Certification
• Advanced Social Media Strategy Certification from Newhouse School
• Social for Health Care Certification from Mayo Clinic
• Social Selling Certification

The cost for this certification differs from $99 to $2,200. The best thing about this certification is that the certificates don’t lapse i.e.If you don’t clear the exam at the first time, you can give exam for next time as well without paying for re-exam. No limit for attempts.

#6 DMA Certified Marketing Professional

Fees: $1699 to $2899

DMA Certified Marketing Professional program for certification includes all features of online marketing. DMA also provide the certification for a particular subject such as internet marketing, mobile marketing, conversion optimization, social media, web analytics, PPC, and SEO.

The cost for this certification program is $2,899 for 18 months and if you do the course for a particular course, the cost will be $1,699 which is for 90 days.

The learning material is consist of 17 online modules with 7 additional online modules and to get certified, the online exam will be required.

#7 AMA Digital Marketing Certification

Fees: $249 or $349

AMA or American Marketing Association consist of some subjects like - analytics, content marketing, email, online advertising, SEO, social media, and user/audience experience.  

The cost for the course is $249 for the members of AMA  and $349 for non-members.

AMA conducts examination for a certification course in which 80% marks are the minimum passing score.

#8 Leadpages Conversion Marketing Certification

Fees: $1995

The Lead Page Conversion Marketing Certification program teaches higher conversion rates during the conversion marketing lifecycle. This is the best certification program for conversion marketing and assures to get the best experience. 

#9 Optimizely Certification

Fees: $100

The Optimizely certification program is about conversion rate optimization. It checks whether you have the abilities to use the Optimizely platform.

The Registration fee for Optimizely Certification is $100, but the retake fee is $65(i.e if you don’t pass the exam and again apply for it).

The minimum passing score of is 80% out of 50 questions asked in the exam. You will get 60 minutes to complete the exam.

#10 ClickMinded SEO Specialist

Fees: $497

ClickMinded SEO course is especially about SEO learnings and created to learn the basic concepts of search engine optimization.

You should get a minimum passing score of 80%.

These were some of the Best Digital Marketing Certifications for the person who has planned to pursue his/her career in digital marketing. These certifications are also helpful for students as well as marketing professionals who want to upgrade their digital marketing skills effectively. So, go for these certifications and acquire the best knowledge from them.

Also, Read Our Blog on Myths and Claims About Digital Marketing Certifications

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