Water in its purest form is a tasteless, odourless and Virtually colourless fluid. Water is also a molecule made up of one oxygen atom and two hydrogen atoms that are bonded by shared electrons, and the only substance known to man that occurs naturally as a liquid, as solid and a gas.

Water also covers approximately 70% of the earth’s surface and makes up around 70% of our bodies. Water is in the Food that you eat, in the air that you breathe, in the beverages that you drink, in the clothes that you wear and in just about every product on Earth.

Man, animals and vegetation cannot survive on this planet without water and the fact that a mere 3% of the water on the planet is potable means that we cannot afford to waste even a drop of it. We use water to keep us hydrated, to bathe in, to wash our clothes in, to prepare and cook our food, and to power production machinery in many sectors.

Water cools us in the summer and warms us in the winter; it gives sustenance to the food that we grow, and we use water to keep virtually everything clean and hygienic.

The problem is that the planet’s water supply is dwindling – when we say dwindling, we do not mean that the water is getting less, because it is not, but that the demand for water is growing exponentially due to the population explosion and ensuing increased production needs.

Add to this the fact that climate change means that rain is falling in different patterns than before, leaving some areas with flooding and others with droughts – both of these natural phenomena come with their own problems.

Most of the fresh water on earth is actually under the earth in underground aquifers – the rest can be found in rainwater, lakes, rivers and manmade reservoirs. Potable water is the most valuable commodity on earth, which means that we need to treat it as such and save every drop that we can.

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