The Stubby holder could be a very common device in Australia, though visitors from different parts of the globe might not be sure precisely what the term means. Which is unlucky, since they are a really handy little device that prevents the fingers from freezing once they are holding a chilly drink, particularly beer. They also prevent the liquid from warming up, keeping your beverage simply as it had been always meant to be, ice cold. They are sometimes known in other countries just as beer holders, but the principle is the same. Stubby holders come in one or two different designs, both made of neoprene, so that you may either place the drinks bottle inside the stubby, or utilise it as a wrap-around holder.

The reason why stubby holders are very popular with Australians is not just down to their capability to cool drinks. Several corporations also give away free stubbies with a logo or business details on, and stubby holders are popularized by their connection with huge names such as Coke (among others). Even relatively small business could get ahead by using their brand's pictures, slogans or brand on a stubby holder and this has prompted the utilization of stubbies in almost every walk of life.

Because of their familiarity with the general public, stubby holders can be seen at each major event, including many sports events, such as the Rugby World Cup held in Australia in 2003. This connection with necessary occasions has allowed the stubby to become part of the family, so they are even often invited to weddings and family events. They are very flexible that they are used for nearly every time, even to hold soft drinks for children. They could even be bought in color combinations, making them perfect for any particular celebration.

The other reason that stubby holders are very popular is that they will be stamped with anything. If a few needs to utilise them at their wedding, for instance, they might decide to get a image of themselves on the surface of the stubbies. Corporations can also make excellent use of this free advertising space, as noted above, and since the majority of stubbies will be printed on simply, they could be given away for free at trade fairs and student festivals. Corporations will bulk-buy these holders so as to take benefit of cutbacks, allowing them to keep prices down and ensure that their give aways do not eat too far into the marketing funds.