So FFA Private Bank did win awards. But the genius of their ad (right in front of their HQ) is to dismiss it and say "our only award is your trust". By playing the humbleness card, the (private) bank managed to check all boxes in terms of advertising genius. Do note, at the bottom two major awards the bank has won including Banker magazine's best private bank in the Middle East. But then again, your trust outweights all of this. Now if only I had enough money to be a client for a private bank....