In the age of Instagram influencers, even bacteria seem to be on the go! The smile, the look, the pose, the filter, the  pitch perfect photo all Instagram friendly... "Don't let it get too cozy" (in Arabic, literally, "don't let it show its face too often"). Actually, the Milton Sterilizing Tablets ad makes the bacteria look cute as if straight from the Monsters Inc. film. I know this was not the meaning but this is indeed the result.