Lead generation is an important part of marketing. People try out various tactics to increase their sales or business revenue. If you not able to find lead or get it converted then your company will not be able grow. Further, it is a process that requires patience, right approach, research and sensibility. With the correct methodology you can generate the lead and also get it converted. If you avoid these blunders that are given below then your Lead Generation strategy will not get hampered.

1. Wrong Expectation: You need to set the right expectation to the client and never commit false promises. Example: If a client has approached you for website development and you quote the price that is way above the market cost then you will surely lose out on the lead.
2. Follow-up: When a client approaches you to obtain a service let’s say web designing. Then you must take a proper follow-up with the client via e-mail or phone call. Many people don’t take follow-up with the client or give a non-customized response; hence lead does not get converted.
3. E-mail: It is extremely crucial that you have correct database of e-mail addresses, so that e-mail is send to a valid e-mail address only. Secondly, the template that you will be using for e-mail marketing should talk about why your company is better than others and about the features that will be given in the product along with the price.
4. Mode of communication: In this modern world there are various channels of communication like social media, phone, e-mail or messaging app. You just can’t rely on one medium of communication you have to explore all the possibilities. Example: You have dropped several e-mail messages to the customer but there is no response. Further, contacting via telephone will be a personalized approach and you might be able to contact the customer.

Lead generation is a key part of digital marketing strategy. You must do a research on SEO 
packages and see what the constituents are included in it. Sign-up for the package that includes lead generation.