In today’s real estate market, the Internet is the most influential avenue for discovering new homes. Today’s shopper wants to find their new home on their own time.

This means that it’s up to agents and sellers to craft the perfect advertising strategy to hook would-be-buyers in.

While there are many facets of a great digital advertising strategy, few aspects matter more than a well-written home Listing. However, not every agent knows how to write a listing for today’s market.

Here are a few tips on how to craft creative real Estate Listing Descriptions that are sure to generate leads!

Structure Your Listings

Writing an effective listing isn’t that different than writing an essay, and both start with a basic structure.

Your listing should comprise of four main components:

• Headline
• Opener
• Body
• Call-to-action

Let’s take a moment to talk about each.

Headline

A good headline needs to grab the reader’s attention but should also summarize the listing. Be creative and stand out. With millions of listings online, most headlines start to look the same after a while.

Don’t be afraid to think outside the box as long as you keep the main details, such as location, square footage, and price, intact.

To see examples of quality headlines, check out the listings on Joe Manausa Real Estate and follow their lead.

Opener

The opener’s intended purpose is to provide detail. Think of it as a direct follow-up to the information in your headline.

Body

This is the section of the listing that requires the most attention. Here you’ll want to play up the home’s features in the most descriptive way possible.

Call-to-action

Make the reader want to take action. In this section, you’ll provide your contact information and information on the next step interested buyers should take.

All Creative Real Estate Listing Descriptions Use Vivid Language

We can’t stress this enough: Use descriptive language when selling the home. Your goal is to paint a picture so vivid that the reader can’t help but reach out and see the home for themselves.

‘Two-bedroom house,’ for instance, is a heck of a lot less interesting than ‘Gorgeous two-bedroom home. Charming interior and cozy feel.’

Your listing should help readers picture themselves at the listed home.

Write In Your Own Voice

In our section on structuring, we touched upon the fact that most Listing Descriptions sound too similar. A great way to combat the robotic nature of most listings is to write in your own voice.

Make your listing zany, funny, or even scary if that’s what you’re after.

Dealing with an unusual house? Great! Play that up in your listing and accentuate the weird.

List With The Buyer In Mind

Above all else, your listing needs to answer the reader’s basic questions. After all, they’re reading listing descriptions for information.

• Where is the house located?
• How much is the house selling for?
• What is the square footage?
• How is the surrounding area?

As you begin to craft your listing, make sure that you prioritize the types of details your customers are most likely interested in.

Craft The Perfect Listing With These Tips

If you’re trying to sell your home, creative real estate listing descriptions can be your biggest asset. Don’t forget to think outside the box, but always keep the customer in mind.

Looking for more advice on how to sell your home? Be sure to check out our list of 10 weird tricks you can use to sell your home in a matter of days.