Customer Objections come with the sales territory (no pun intended). We earn every “yes” we receive, having at times just climbed a mountain of “no’s” to get there. Objections are all around. But we’re human—they can bug us, and from there we can quickly become discouraged about the whole sales process.

Some of us get defensive in the face of objections. That’s understandable: The long hours, the energy, the hope you put into that pending deal; not to mention you’ve had a tough week, and you’re tired. Then to top it off, instead of having a win, you’ve got negative feedback and another “no” to add to your collection.