The National Retail Association has been conducting a Back to School shopping survey for grades K – 12 and collegiate families since 2003.

Each year, it highlights their shopping behaviors as they prepare for the upcoming School year. This year, it is projected that American families will spend $83.6 billion in August.

Here are some key findings from the survey:

Departments stores will continue to be the primary supplier of K – 12 school supplies, with 57.1% of those surveyed stating they will do their shopping the traditional way. Online shopping is creeping up, however, with 45.5% saying they will do their shopping from their computers.

A large share of the K – 12 back-to-school shoppers will start Procuring School Supplies three weeks to one month before classes start.

Back to school shopping for college students is a different story, though. The largest portion of 44.1% is done online.

Back-to-college shoppers’ habits are similar to their K – 12 counterparts, with only 25.6% completing their school shopping in August.

You can check out this link to the National Retail Association and the survey in its entirety for a more comprehensive understanding of shoppers’ habits.

Of course, these stats may only be interesting if you work in the education industry. Fortunately, Fluid Advertising is a full-service ad agency that can help you successfully target your audience and make an impact in your business. Our wide range of expertise in design, web development and digital marketing can help your business prepare for back to school season or whatever else challenges it might be facing. Our goal is to bring your business to the top of the class.

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