In previous blog posts we wrote about the video experience, the value of video and Video Production in general. Primeau Productions has always been open with sharing our successes and experiences with video. We always get great feedback from our readers and our clients rave about our work.

In this post I want to share a concept about the ‘story’, which in our opinion is more important to the success of the video than the production.

Every business thinking about producing video content to support their Internet marketing efforts has a story to tell. However, many businesses insist on producing resume style video content instead of telling their story. At the root of people’s motivation to view video is their desire to hear a story. Paul Harvey, legendary radio announcer told stories in his broadcasts. Then at the end of his story, he would deliver his legendary line ‘and now the rest of the story’.

Think about documentaries that tell stories, like the award winning documentary of 2013 Searching for Sugar Man. Even though the video production value is not great, it still won awards for best documentary because of the story! People love to watch video production about stories. Even professional speakers use stories to communicate their message. From the beginning of recorded time orators used storytelling to captivate their audiences.

Dave Grohl, drummer, singer and songwriter extraordinaire from the Foo Fighters and Nirvana created a HBO series, Sonic Highways, which has excellent stories about how music changed the landscape of America. He also used high end video production but kept it simple during the story telling portions of the show.

What can you communicate to your audience about your story? Think about how you can use stories about the history of your industry or family to make your video compelling. We believe that if you have a great story to tell and it is produced using professional video production, then video will help you gain attention from interested viewers on the Internet.

Even businesses like pawn shops have used storytelling to build their audiences. If you are having trouble determining your story to tell, give Primeau Productions a call and we will be glad to help you share your story with the world.

photo credit: Once upon a time … via photopin (license)