4DX Book
Focus is a natural principle. The sun’s scattered rays are too weak to start a fire, but once you Focus them with a magnifying glass they will bring paper to flame in seconds. The same is true of human beings—once their collective energy is focused on a challenge, t here is little they can’t accomplish
-The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling
Since its introduction in the spring of 2012, The 4 Disciplines of Execution has garnered critical acclaim from business leaders around the globe. This book is full of memorable gems and real business insight that can help any company achieve superb results—regardless of the goal.
FranklinCovey is happy to announce that 4DX, a #1 National Bestseller, is now available to you for a limited time at 45% OFF the retail value when purchased from 800ceoread.com.
Simply use the following promotional code at checkout: 4DIS2012.
It will only take you the first few pages of reading 4DX to realize you have come across something capable of profoundly changing the way you set out to manage your busy schedule every single day. “Discipline 1: Focus on the Wildly Important” teaches us that trying to push too many goals at once will usually result in a mediocre job on all of them. As you approach your seemingly never-ending list of things to do, 4DX teaches that you can still maintain all of your goals as important, but right now, you have only one or two wildly important goals that are owed your finest diligence and efforts. In 4DX, this is called managing the whirlwind of your day-to-day job.
Many people who have read 4DX have come to the same conclusion: Before they learned to manage the whirlwind, their minds were like a giant cloud with a lot of great ideas and worthy goals, but no real structure. Now, after implementing the book’s teachings, their minds operate like a clean flow chart with strategic intent and clearly defined finish lines—and all that is from just one Discipline!
We strongly suggest that you take the time to read the free chapter available online while you are waiting for your discounted copy of The 4 Disciplines of Execution to arrive. In addition to introducing you to The 4 Disciplines, the book also gives you a structured, comprehensive approach to installing 4DX in your team and organization.
Happy reading and good luck!
