You probably agree that images really make your content that much better. They are probably also responsible for compelling your target audience members to share your content with other people. However, as an intelligent business person, you are probably aware that you can’t just embed images and forget about them. You will need to present them in the most effective way possible for maximum impact.

Quality speaks volumes

If your images are not sharp, have not been edited properly, or are just not good quality, they simply will not achieve the results that you are hoping to achieve. You want the opposite to occur. You want your images to boost the quality (and the effect) of your content so that other people embrace it properly. There are several different things that you may be able to improve. Perhaps they are ideas that you have not thought of before.

• Use color to the max: Color is a really big deal when it comes to marketing your brand. Because color is so closely tied to emotions, having the right color combination to embody what you represent is critical to your brand’s success. If fact, when a person sees color (or color combinations), that person will have either a positive or a negative reaction right away. If the person has a positive reaction, he or she will continue reading what you are sharing and if he or she has a negative reaction, that will probably be the end of that.

  If you aren’t certain about how to pick a color theme for the images in your content, you should try to establish how your brand relates to specific colors. Considering how well you know your brand, it should not be that difficult to come up with the colors that fit the brand. You will know if the colors that you choose are right for your brand and you will know if they are not right for your brand.

• Consistency is key: In many cases, you will use text within your images. It is very important for that text to be consistent across the board. The text should be relevant, exciting, and placed in a strategic manner. Your text should be clear and concise. You will not have a lot of room so you need to use the room in the images as wisely as you possibly can. You certainly do not want your text to take over and detract from the image itself. You want your readers to be able to focus properly on the images and to come away with the biggest impact from those images.

  Again, make sure to treat the text as consistently as possible. Each label (or other pieces of text) should look the same. In this case, your choice of font (size and type) are also very important. The right font will convey one thing and the wrong font will convey something else. 

• Be careful about how much space you are using: In any given piece of content, you will want to be conservative about how many images (as well as the sizes of those images) that you use. The last thing that your reader wants to see is a cluttered mess. That will make it hard to read your content and they won’t try very hard to stick with it.

  Your content should be relevant and insightful. Taking a simplistic approach is probably a very sensible idea for you. That approach will lend itself well to the reaction that the reader will have and the reader will totally appreciate the simplicity and the ease of reading and being able to get what you are saying without too much effort. You will want to remember that too much information is just as ineffective as not enough information. That applies to words and it applies to images. 

• Pay close attention to the design: When it comes to your content images, design is a critical part of it. That design should have a defined balance. There should be a synergy among your design elements and that balance should be so inherent and seamless that nobody realizes that it was done intentionally. That is the brilliance of it.

Conclusion

Images are very important to your content and they will definitely attract the positive attention of your readers. Images make the difference between content that is exciting but not so memorable and content that is unforgettable and worthy of sharing with other people. Remember to frame and compose your images effectively, use optimal lighting, and make sure that the background of the images is compelling but discrete.  If you follow the suggested tips, you will see the positive results that occur as a result as well as the reaction that your readers have to your amazingly created content.

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