PHOTO: Rowan Heuvel The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another. And with each group working in its own silo, there’s no concerted effort to create a true end-to-end experience for customers. What’s interesting about this is that no matter...

The post Model, Measure, Validate and Optimize Your Way to Customer Journey Success appeared first on Interactive Online.