Juventus soccer Club is giving fans something different to shout about. The Italian soccer club announced today that it will launch its own fan token.

Rival Paris Saint-Germain made a similar announcement two weeks ago, so why is football becoming increasingly interested in the Cryptocurrency sector?

There is one thing for sure that is positive about football’s involvement in crypto. It can help to promote the mainstream capabilities and adoption of cryptocurrency.

Let’s check out exactly what Juventus is doing with its fan token and what does it do?