Has AI lived up to its billing?
Pockets of progress
But so many organisations lack the infrastructure and skills to really maximise the benefit. Meanwhile the ongoing AI hype-train exaggerates the number of businesses that are seeing benefits, and increases FOMO for those that aren’t. None of this helps the promise of AI come closer to reality.
Exploring the theme further
We’re here to help businesses use data to make every interaction smarter, and AI plays a critical role in that. It will continue to do so as we fight to close the gap between AI fact and AI (science) fiction – watch this space for more practical tips and tools to help make the technology a reality in your business.
In the meantime, we’ve explored this topic in more depth in a short article published recently in AdWeek: “How AI is reviving the airline industry’s approach to experiential marketing”. It’s a short read – take a look at what we said here.
Retargeting
Welcome back
bounced traffic
On most websites only 2% of web traffic converts on the first visit. We’ll help you convert “bounced” traffic by identifying repeat visitors and presenting them with relevant content – their last five searches or cart items, for example.
Behavioural messaging
Directions for
the journey
Looking to provide important service alerts? Deliver urgency messaging to encourage purchase? Optimise your conversion funnels? We put behavioural and operational data to work to improve both engagement and acquisition.
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The post Post Test appeared first on Boxever.
This post first appeared on 8 Things Airline Industry Leaders Will Do In 2018, please read the originial post: here
