Social media is a powerful platform and can have a major impact on your marketing strategy. It is a perfect means for creating brand awareness. Social Media gives a voice to your brand through which you can connect with your target audience.

There are various channels and you should make your pick in a wise way keeping in mind your target audience.

Social media marketing definitely has huge potential. Let us look at some of the interesting facts –

Facebook recently announced that there are more than 300,000 chatbots active on their platform!

A study by eMarketer in 2017 revealed that the number of Instagram ads grew from 134,000 to a whopping 171,000 by the end of the year.

It has also been revealed that Instagram drives maximum engagement per post that is 10 times more than Facebook, 54 times more than Pinterest and 84 times more than Twitter.

eMarketer further said that 94% B2B organization chose LinkedIn for content and marketing distribution.

A study has also estimated that 97% of the marketers are currently participating in social media.

Social media marketing has multiple benefits-

• Increases brand recognition and loyalty
• Increases inbound traffic and conversion rates
• Reduces marketing costs
• Better customer insights

Let us discuss some of the top tactics that help to boost sales and growth of your business.

Richly designed visually appealing ads

Let your visitor get a cohesive, visual treat when they view your ad. Amazing image can grab the attention of a potential prospect. Make sure that the creative you post online are well designed and visually appealing. When a user clicks on the ad they should also have an equally amazing landing page of your brand in front of them. Match your landing pages to your ads perfectly, in case of both messaging and appearance. Whether it is Twitter, Facebook, LinkedIn or Instagram, it is crucial to make the ads appealing and seamless.

Amplify your social media posts with great images to keep your audience engaged.

Well-programmed chatbots

Stan Chudnovsky- Head of product (Messenger) at Facebook said that almost 8 billion conversations are happening through chatbots!

Chatbots are here to stay. It enhances customer experience with personalization. It can provide basic customer service with assistance at almost every step of a buyer’s journey. Shoppers are quickly adapting to chatbots with three out of five already using it. Build trust with good customer service. Use social chatbots to stay ahead in the game.

Grab the attention of influencers

Influencers have an integral role to play in your marketing strategy. If you are sharing 6 content types on any social platform, ensure that at least 4 are from a relevant influencer. This also helps you to draw the attention of the Influencer group to your brand. When you share their content, you are noticed and they might return the favor by actually endorsing your brand in some way like sharing your content or etc. This will help your brand to earn reputation with the added advantage of gaining some influential followers. Determine what you expect in return from your influencer and choose someone who is suitable and highly effective.

Choose your platform wisely

Social media can be very overwhelming. So, find out which platform is popular amongst your target audience. Promote your product on those platforms. Focus deeply on those rather than being everywhere.

You can look up for your target audience by joining various communities on social platforms that discuss relevant product type. Choose the one that has most engagement.

You can also set Google Alerts for your industry and business type. This will give you an insight into the various topics, conversations and the platform on which it is mostly discussed.

Your LinkedIn connections are valuable

It is often seen that we connect with people but do not have enough communication with them. Send emails to your connections with some valuable information relevant to your business. Do not make it promotional.  This process helps to generate leads and increase sales. Regular emails really help. For instance, you can update your connections about some new tools or a useful eBook on a Trending topic. You might actually get a considerable number of people to sign up.

You can optimize your Facebook Ads

Rather than going with default optimization offered by Facebook for posting Ads, you can customize the promotion for people who are likely to click on your ad. Facebook offers a feature called ‘Power editor’, which helps you to create, edit, optimize, and manage your Facebook Ads in a better way. It helps you target the suitable audience. It is also ideal for running large ad campaigns.

If you choose to ‘Boost Post’, the default ad tool allows some basic functionality. But to enjoy profit and increase engagement, Power Editor can be a powerful tool. Facebook has created this free browser plugin that allows you to bulk-edit your ads. It was primarily designed as a Chrome plugin. However, it also supports other browsers sporadically. You need to install the plugin to enjoy the benefits of Power Editor.

It offers specific customization for a post on any one of the below mentioned sections-

For instance, you can select whether you want sponsored stories about viewers commenting, liking, or sharing you post in the ‘Page Post Engagement’ section.

The advanced features are available within the ‘Pricing & Status’ section while creating your Ad.

Boost your Content

It is essential that you promote your published content to more number of audience. Use appropriate social channels to boost the content and attract initial traffic. Give your brand more visibility. You can send out invitations to people who react to your post. These will increase your audience base. Post unique content regularly to keep your audience engaged. Keep your social media profiles updated with latest and relevant facts.

Discussions and contests create engagement

Discussions on social media platforms create engagement. It gives your followers a chance to get involved, which in a way builds trust.  Keep topics that are trending and are industry related to garner more attention. The various online communities have a plethora of audience who can turn out to be your potential prospect.

Contests are also an effective way to lure the audience with the promise of some reward at the end. This motivates the users to share your information or material and giving your brand better visibility.

These tactics are a sure-fire way to get the best overall return on your investment. Make these your priority, to boost your conversion and get better visibility online. Take advantage of your social channels. You never know which tactic will deliver.