Is your competitor outpacing you? Nothing can be more distressing than that!

To thrive in this rapidly evolving digital world, it is imperative to build customer loyalty, create strong relationships and drive leads among various target groups. Keep in mind the Changing Consumer Behavior and preferences and devise strategies to resonate more with potential prospects.

You need to be on your toes all the time to keep your brand at the front and think about ways to acquire and retain customers consistently. Your ability to market and sell your products on the marketplaces is crucial for survival.

Irrespective of the product type you are selling, whether it is clothes, shoes or luxury leather bags, Marketplace Intelligence will help you to outpace your competitors!

The competitive advantage may be fleeting unless you keep a bird’s eye view on all the potential marketplaces, industries and evolving trends. Marketplace Intelligence plays a dominant role here.

It not only helps you to take better business decisions but also keeps you updated about changing consumer behavior.

A popular B2B marketplace like Alibaba is ruling the game and has redefined global online trade in a true sense. We have also witnessed the emergence of other big B2B e-commerce platforms like Amazon for Business and TradeKey. Gathering industry information on these big names and getting a holistic view of the market guides you at every step.  More and more businesses are catching on to trading online with a thorough marketplace research and evaluation of consumer behavior.

In order to enjoy the best of both world- Online and offline, let us look at some of the key benefits of marketplace intelligence-

• Get an idea of the position of your brand on marketplaces.
• Analyze how well your product is performing against your competitors.
• Make relevant changes to your product’s information to attract more customers.
• Gain a thorough insight on the latest trends that give you a better competitive edge.
• Enhance your merchandising efforts by identifying the most popular product based on SKU-level performance.
• Identify the accurate parts of conversion funnel to optimize based on your competitor’s performance.
• Optimize your customer acquisition strategy with SEO, PPC to attract more prospects.
• Enhance and improve your customer retention strategy.
• Beware of new opportunities, new categories and products in the market.

Marketplace intelligence is essential for both B2B and B2C businesses. It gives a comprehensive understanding what’s already out there on the marketplaces. It also helps in the decision making process with an insight into traffic sources, popular pages, search traffic and industry analysis.