In order to have an unequivocally effective online Marketing platform, awareness, engagement and efficient conversion rate are some of the major ingredients. Now how these ingredients are dispensed in accordance with your business vision is what makes the difference in the competitive landscape.

When it comes to awareness, first and foremost it implies that how quickly a customer might mention your company at the time of service requirement. It can be easily measured through website traffic statistics, inbound links, subscriber database, social mentions and media coverage. For engagements, customer involvement in your endeavors and website activities stand as a major keynote. How much time a customer spends on your website or how many posts are viewed and responses on reviews etc give out a clear notion of the same. Conversions for a website define the volume of users following through the desired actions like simple downloads and purchases.

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