Florida Fine Cars celebrated Breast Cancer Awareness Month by dressing up its cars with pink bows. When it comes to breast cancer, pink is the color of hope!

The simple gesture communicated goodwill in support of national efforts to draw attention to a killer disease that is treatable if caught early.

“Everybody knows someone whose life has been touched by cancer,” said Florida Fine Cars marketing director Jaime Suid. “We wanted to show the community that we cared. The pink ribbon has become symbolic of the fight for a cure. We support cancer research and wanted to show it in a recognizable way.”

Pink Ribbons Draw Attention to an Important Cause

 Breast Cancer Awareness Month was established to honor those at every step of the breast cancer journey with the sharing of stories of how individuals have been affected by breast cancer.

Businesses, individuals, and healthcare organizations everywhere have flooded social media with special awareness campaigns, virtual fundraisers, or story sharing on Facebook, Instagram and Twitter.

 According to the World Health Organization, breast cancer is the most common cancer among women worldwide. And for women in the U.S., breast cancer death rates are higher than death rates for any other type of cancer, besides lung cancer.

 The National Breast Cancer Foundation Inc. reports that one in eight women will be diagnosed with breast cancer in their lifetime, or 12.4 percent. Statistics show that breast cancer generally increases with age, with the median age at the time of diagnosis being 62.

It’s a daunting figure but the news is not all bad. Death rates from cancer have been declining since the early 1990s in part due to early detection, increased awareness and improving treatment options.

In fact, more than 3.5 million U.S. women with a history of breast cancer were alive on Jan. 1, 2016.

Fighting Cancer is About Prevention and Hope

Florida Fine Cars’ hope is that its pink ribbons will also help draw attention to the fight.

“When it comes to breast cancer, early detection is the key. But people have to be aware of the risk in order to be screened,” Suid said. “We thought adorning cars with ribbons was a fun way to address a serious subject.”

According to the American Cancer Society, breast cancer is usually detected during a screening exam or after a woman notices a lump.

 Most masses seen on a mammogram turn out to be benign. Doctors take tissue samples through a biopsy to diagnose cancer in a lump that appears suspicious.

Facts About Breast Cancer In The United States

• Breast cancer is the most commonly diagnosed cancer in women
• Breast cancer is the second leading cause of cancer death among women
• Each year it is estimated that over 252,710 women in the United States will be diagnosed with breast cancer and more than 40,500 will die
• Although breast cancer in men is rare, an estimated 2,470 men will be diagnosed with breast cancer and approximately 460 will die each year
• On average, every 2 minutes a woman is diagnosed with breast cancer and 1 woman will die of breast cancer every 13 minutes
• Over 3.3 million breast cancer survivors are alive in the United States today

(source: National Breast Cancer Foundation Inc.)

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