It wasn’t a surprise that the out-of-home industry embraced the success of “Three Billboards Outside Ebbing, Missouri.” A Film in which both title and plot featured our most iconic format was winning awards and becoming a household name. The popularity of the film begs another question: was this the first time OOH played a huge part in a film’s plot? In this video essay, we take a look at some examples of OOH in film and determine how Hollywood’s favorite medium tends to use our favorite medium.

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