Artificial Intelligence (AI) is one of the most popular cutting edge technologies that has the potential to transform every industry. Allow me to describe how we at Oracle are incorporating AI across our line of CX solutions for Commerce, marketing, sales, and service professionals.

We call our AI-enabled apps “Adaptive Intelligent” applications. Our Commerce & Marketing apps helps digital leaders and their teams provider superior customer experiences because they;

• Optimize ad spend,
• Drive more traffic to their digital properties,
• Increase conversion with relevant offers, and
• Understand customers better by providing shopper insights with data from the world’s largest third-party data marketplace (Oracle Data Cloud).

Best of all, CX leaders can tailor them to their specific needs by optimizing various offers at the category, brand, and product levels. Built into Commerce Cloud is the ability to set based on brand exclusivity, inventory, and price. It provides an unprecedented level of scale when creating personalized, relevant experiences while allowing merchandisers to intelligently recalibrate based on the appropriate level of customer engagement.

Put Your Best First, on Top

Creating experiences that inspire people to buy is both art and science. The most recent release of Oracle Commerce Cloud combines the science of AI with the art of curation with our new Dynamic Curation feature. 

Today’s commerce sites require merchandisers to deploy multiple strategies across landing pages and search results to boost the right products to the top. Dynamic Curation helps merchandisers show their best products first. For example, a landing page for the Fall collection could prioritize new and most viewed products while a search for “black dresses” could prioritize best selling and in stock. Commerce Cloud puts merchandisers in control by giving them the ability to influence relevancy across several key retail metrics such as: 

• Analytics metrics – product views in last 30 days
• Sales metrics – number of purchases in last 30 days
• Inventory information – whether or not a SKU is in stock
• Catalog data – when the product was first sold, whether it’s on sale, product type

Merchandisers can combine multiple criteria to best drive results with complex, dynamic data. They can also set up a default curation that applies to all result, and overrides where necessary to work more efficiently. To ensure accuracy, changes can be reviewed visually via preview. 

These native capabilities are critical to an experience-driven approach to commerce. Oracle Commerce Cloud gives merchandisers a single tool to control site layout and product listing functions across browse and search. No more need to bounce around multiple tools or submitting a request to IT to modify the search index!

Providing these capabilities in a comprehensive solution means our customers achieve faster time to market and reduce complexity by steering clear of disjointed point solutions. After all, isn’t it easier to create a unified customer experience if you have unified tools? Our customers think so.

To learn more about AI and Commerce Cloud, attend the Trends and Innovation Highlights session at Oracle Open World this month in San Francisco.