Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.
Oracle CX in the News:Future of Customer Experience by Michael Krigsman, CXOTalk
Michael Krigsman interviews Oracle's Des Cahill about integrating data across marketing, sales, service, and commerce to improve the customer experience.
Constellation ShortList for Field Service Management by R "Ray" Wang, Constellation Research
Oracle Field Service Cloud was named to the Constellation Research ShortList for top vendors in the Field Service Management Category.
Forklift Maker Hoists Dealer, Customer Know-How by Sasha Banks-Louie, Forbes, 9.11.2018
Hyster-Yale, a global manufacturer of lift trucks, improves its customer experience with a scalable and comprehensive quoting process with Oracle CPQ Cloud.
Unforgettable Episode 7: Demonstrate Knowledge by Samantha Hausler, SmarterCX, 9.14.18
In this episode, Shep Hyken discusses knowledge and how to use it to build credibility and trust with your customers.
5 Essential Service Sessions at Oracle OpenWorld 2018 by Jodi Warner, SmarterCX, 9.13.18
Oracle OpenWorld 2018 will take place October 22-25 in San Francisco. With over 1,000 planned sessions, don't miss these 5 essential service-focused opportunities.
Industry News:
Online Holiday Sales to Increase 15%, According to Forecast by Marianne Wilson, Chain Store Age, 9.12.18
NetElixir predicts e-commerce growth of 15 percent this holiday season, up from 13 percent last year, with voice-search shopping making up 30 percent of mobile searches.
B2B Marketers Lack Confidence in Data: D&B by Beth Negus Viveiros, Chief Marketer, 9.12.18
According to Dun & Bradstreet, half of B2B professionals lack confidence in the quality of their marketing data, hindering adoption of ABM to increase engagement.
Customer Experience Metrics, Through A New Lens by Diane Gordon, CMSWire, 9.11.18
In addition to frequently used metrics, CX can be measured through the lens of acquisitions, engagement and retention frameworks.
Effective Enterprise Communication: The Foundation of Strategic Field Service by Sarah Nicastro, Field Service Technologies Online, 9.10.18
Effective enterprise communication enables field service organizations to be more intentional and strategic in their service delivery.
How Online Retailers Can Make the Most of Preorders to Maximize Sales by Olivier Schott, CRM Buyer, 9.10.18
Online retailers can take advantage of preorders to boost sales by properly marketing their products, preparing for online traffic, and creating enticing product bundles.
