For many companies, investing in the right tools can pay serious dividends, which is why more companies are making room for them in their annual budgets. However, a powerful piece of expensive software won’t drive growth on its own.

Businesses are getting smarter – or they’re trying to. Gartner Inc. predicts that the global business intelligence and analytics software market will eclipse $18 billion in revenue this year, and that number will be even larger by the end of the decade.

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