Are you spending a lot on Digital Marketing campaigns and have no idea of whether it’s working or not? And you wish if you could know what exactly works and what not in your campaigns so that your spending may go on the effective way.
Related Articles
Only running a campaign is not digital Marketing, there’s a lot more to follow and do.
You should research before starting any Marketing Campaigns, and as far as digital marketing is a concern there’s a lot more to research about so that you didn’t waste your time and resource on fruitless marketing strategies.
On this blog post, I am going to discuss how you can understand and track your digital marketing campaigns and tactics easily. The process is known as digital marketing analytics. Which is the most complicated aspect of digital marketing? But, in my view its intricate for everyone who doesn’t understand it and becomes simple when you try to understand it.
The secret behind the analytics is that it can be as easy as or complex as you want it to be.
So, how you can measure the results of your online marketing campaigns so that you can use your time and effort in an effective way?
There is some system of measuring the results of digital marketing campaigns known as metrics. Here I am mentioning 5 easy to understand metrics for tracking and measuring your web marketing campaigns:
1: Website Visitors:
The first step of this technique is measuring the traffic of your website. For making your campaigns work effectively, first, you have to understand who visits your website. By this, you can also collect anonymous information about your website traffic. Maybe it’s not directly linked to your campaign. But, it helps in tracking your traffic and can make necessary changes as per their behaviours.
Website traffic data helps in improving your website contents as per traffic behaviours so that you can earn more traffic to your website and increase the conversion rate.
2: Bounce Rate:
Bounce rate is also a part of website traffic data. Bounce rate means the number people visits your website and leaves quickly at the same time without doing anything or spending much time on it. Your bounce rate is something you should always try to reduce. If your website having a higher number of bounce rates it indicates that you should try to make some changes in your website contents.
3: Number Of Email Subscribers:
No matter what type of business you’re doing, you should always concentrate on E-mail subscribers. A steady increase in Email subscribers can help your business in terms of conversation rates.
An increase in the e-mail subscribers clearly indicates that your digital marketing campaign is going on the other right track.
4: Click Through Rate(CTR):
Click through rate is a metric to measure how many people clicked on your posts or online ads.
CTR or click through rate is used in terms of various social media and search engine marketing methods, it indicates what your ad is saying is relevant to the target audience, or is your ads are successful in persuading the target audience to act.
5: Customer Lifetime Value:
CLV or customer lifetime value is a metric to measure the lifetime value of a customer towards your company. It is the most strenuous yet precious to track. There is a lot of software to help your business in this regard, but those are quite expensive. Even if you have a rough idea on your CLV is good enough for your business promotion or online marketing campaigns.
