Here is the 5th part in our series on creating your own company videos which you can add to your video interviews to show your company culture to your candidates. This part is about how to set up your own lighting and how it can add more professionalism to your ‘home-made’ videos.
If your office has enough natural light, great, this can give the video a natural ambience. However you might find that your video is too dark without extra lighting. Typical office overhead lighting can leave unflattering or distracting shadows on the presenter’s face.
If you are looking to make several videos, it is well worth investing in a lighting kit, and cheap kits are available if you have a low budget.
A basic lighting set up would usually include: two flood lamps, one spotlight, stands for all the lights (which normally come with the kit) and reflectors – these can be anything from white cardboard to aluminium fabric reflectors that can be mounted on the stand. You can put together a kit like this for less than £50.
How to set the lights up
The image above shows the three point lighting technique which is the standard technique used in making videos.
The key light (which is the spotlight) is your main light and the other lights are there to support it. It usually goes either side of the camera, in the image above it is on the right hand side of the camera – and the left hand side of the presenter, so it will highlight their face from left to right.
Then use one of your floodlights on the other side to fill the shadows that are made by the key light. The third light is used behind the presenter to separate your subject from the background.
The reflectors can be used in a similar way to the support lights – they will help fill shadows, but work in a less obtrusive way – for example they won’t distract the presenter as much as a bright light or cause lots of heat if the office is too hot.
We hope you found these tips useful and please get in touch if we can help with your videos – we hope you really enjoy making them!
The post Creating your own company video – Part 5 How to set up your own lighting for a video appeared first on The Tazio Blog.
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